Product releases

Learn about new product updates and get insider tips on how to get the most out of Mixmax for your entire revenue team.

Mixmax 2024 highlights

Product Mixmax 2024 highlights Let’s take a moment to celebrate the biggest updates from 2024—because let’s be honest, it was the year AI took center stage (and we didn’t hold back).

These AI sales assistants handle your busywork—so you can sell

Product These AI sales assistants handle your busywork—so you can sell Sales is a race against time. Every second spent typing up meeting notes or agonizing over the perfect email response is a second you’re not closing deals.

Close Q4 strong with smarter sales tools: SMS, AI, and more

Product Close Q4 strong with smarter sales tools: SMS, AI, and more ‘Tis the season to sell smarter. 🎄 With SMS now available as a stage in Sequences, you can seamlessly plan multi-channel outreach and engage prospects where they’re most responsive. Pair that with AI upgrades and automatic savings, and you’re all ...

Mixmax Free Plan: Calendaring & Productivity Tools for Small Teams

Product Mixmax Free Plan: Calendaring & Productivity Tools for Small Teams Discover the power of the Mixmax Free Plan and how it can transform your communication and productivity workflows. Our free plan offers a range of essential tools designed to increase email engagement and boost your efficiency—all at no cost.

Hit the Right Inbox Every Time with OOO Detection, AI Sequences, and More

Product Hit the Right Inbox Every Time with OOO Detection, AI Sequences, and More This month, we’re rolling out new features designed to help you reach the right buyers, deliver the right message, and do it all at the right time.

NEW Mixmax and Seamless.AI Integration Lets You Find & Engage the Right Buyers at the Right Time

Product NEW Mixmax and Seamless.AI Integration Lets You Find & Engage the Right Buyers at the Right Time We’re excited to announce that Mixmax, the easiest-to-use sales engagement platform, now integrates with Seamless.AI, the provider of the world’s best sales leads.

Mixmax and Zapier: Connect to Apps & Automate Workflows Without Code

Product Mixmax and Zapier: Connect to Apps & Automate Workflows Without Code Salespeople, we know you’re always on the lookout for ways to work smarter, not harder. That’s why we’re thrilled to announce our new Mixmax and Zapier integration.

Easily Communicate With a Global Audience With Multi-Language Support and Enhanced Dialer Features

Product Easily Communicate With a Global Audience With Multi-Language Support and Enhanced Dialer Features This month, we are excited to introduce two new features that will take your Mixmax experience to the next level: multi-language support and enhanced dialer visibility for admins. These updates are designed to help you communicate more effectively ...

HubSpot Users Can Save Time With Automatic Sequence Enrollment and Increased Inbox Visibility

Product HubSpot Users Can Save Time With Automatic Sequence Enrollment and Increased Inbox Visibility We’re excited to share fantastic new updates that make managing contacts and automating workflows easier than ever, helping you get the most out of the Mixmax and HubSpot integration.

Outlook Users Can Say Goodbye to Missed Opportunities With AI Scheduling, Follow-up Reminders & More

Product Outlook Users Can Say Goodbye to Missed Opportunities With AI Scheduling, Follow-up Reminders & More We are thrilled to announce several new updates that will make your Mixmax and Outlook integration even more powerful. From AI-powered scheduling to enhanced email tracking, these features are designed to streamline your workflow and help you ...

Personalize Sequences Faster with Variable Mapping

Product Personalize Sequences Faster with Variable Mapping Ignite your summer with these 🔥 Mixmax updates:

Get More Out of Your Tech Stack for HubSpot and Outlook Users

Product Get More Out of Your Tech Stack for HubSpot and Outlook Users Exciting updates for our Outlook and HubSpot users.

Reach More Buyers With the New Mixmax + HubSpot Integration

Product Reach More Buyers With the New Mixmax + HubSpot Integration The new Mixmax HubSpot integration combines best-in-class sales engagement with your favorite CRM.

Mixmax Is Now Available on Microsoft Outlook

Product Sales Sales Engagement Mixmax Is Now Available on Microsoft Outlook Mixmax has long been known for its Gmail integration. But now, it has extended its reach to integrate with Microsoft Outlook.

Prioritize Your Time With Contact Engagement Scores

Product Prioritize Your Time With Contact Engagement Scores Your GTM team’s follow-ups are about to get much more impactful. Today, we’re excited to announce a brand new Contacts page that lets you prioritize your time on your highest potential prospects and customers. Here’s how:

Schedule More Meetings with Inbound Lead Routing

Product Schedule More Meetings with Inbound Lead Routing Give prospects more available meeting times and speed up your inbound sales process (without any extra effort).

How to Use SMS to Text Your Prospects and Customers in 2025

Product How to Use SMS to Text Your Prospects and Customers in 2025 Let's tap into another communication channel for your next closed won deal: SMS.

Introducing Mixmax Academy: Your Source to Close More Deals

Product Introducing Mixmax Academy: Your Source to Close More Deals Mixmax Academy is a new online video help center designed to help you master Mixmax so you can crush quota. Whether you're a seasoned Mixmax admin or just getting started, Mixmax Academy offers a library of video tutorials, guides, and resources.

New in 2025: Use AI To Generate More Email Engagement

Product New in 2025: Use AI To Generate More Email Engagement Improve your personalized outreach, boost customer engagement, and crush pipeline targets!

Sync Your Recurring Meetings; Don't Miss a Beat

Product Sync Your Recurring Meetings; Don't Miss a Beat Capture all your team's meetings, recurring or one-off, and view them from the platform of your choosing.

Improve Engagement Rates by Pausing Sequences on US Holidays

Product Improve Engagement Rates by Pausing Sequences on US Holidays In sales, timing is everything. You want to reach your prospects when they will most likely be engaged and receptive to your message. But what about during US holidays? Are you still sending out sales emails and creating new tasks, even though your ...

Use Sequence Insights to Unlock your Content's Performance

Product Use Sequence Insights to Unlock your Content's Performance Unlock your Sequence performance metrics with new visual improvements to see Email, Task, and Recipient data simultaneously.

Write Emails 10x Faster With Mixmax AI Compose

Product Write Emails 10x Faster With Mixmax AI Compose Write emails faster with AI Compose Drafting personalized sales emails is easier than ever using the built-in AI Compose feature from your Sequence or Template creation window.

Use Multi-touch Sequence Stages with Zero Delay for More Engagement

Product Use Multi-touch Sequence Stages with Zero Delay for More Engagement Performance improvement was the main focus last month. We've made changes to ensure the Mixmax calendar provides lightning-fast loading times. We also released improvements to sequence creation and calling.

Mixmax Reaches 1000 5 Star Reviews On G2

Product Mixmax Reaches 1000 5 Star Reviews On G2 We proudly announce that Mixmax has reached 1000 5-star reviews on G2! This milestone is a testament to our team's hard work and dedication, as well as the positive impact that Mixmax is having on our customers. We would like to thank all of our ...

3 Ways to Drive More Renewals With Mixmax Polls

Product 3 Ways to Drive More Renewals With Mixmax Polls Customer success managers struggle to navigate budget cuts and prevent churn in the current economy. Here are three ways your CS team can use Mixmax’s unique Polls feature to get customers to engage with you, get back time, and drive more renewals.

Dive Deeper into Call Reporting for Team Analysis & Rep Coaching

Product Dive Deeper into Call Reporting for Team Analysis & Rep Coaching Enhancements made to your team's call reporting enable easier performance analysis and improved coaching through more detailed call status filtering, including direct access to your rep's call notes.

Enhancements to Dialer Create Better Cold Calling Experience

Product Enhancements to Dialer Create Better Cold Calling Experience New Dialer improvements display your connection strength, call validation, and improved Salesforce activity syncing capabilities, which will help you keep cool while heating up your pipeline.

How to Use Mixmax Email Templates to Save Time

Product Sales Engagement How to Use Mixmax Email Templates to Save Time If you find yourself typing the same email over and over, templates are your new best friend. Whether you’re a salesperson trying to engage prospects or a customer success manager trying to book a QBR meeting, templates can bring consistency to your ...

New Sequence Editor Allows Teams to Craft Personalized Content Faster

Product New Sequence Editor Allows Teams to Craft Personalized Content Faster Sequences are the heartbeat of Mixmax and critical to executing your sales process. That’s why we wanted to provide you with the most intuitive, enjoyable sequence creation process possible. We are thrilled to announce massive improvements to your ...

Mixmax AI: Your Future Sales Assistant

Product Mixmax AI: Your Future Sales Assistant We proudly announce Mixmax AI 🤖, your smart assistant for sales outreach. Request a demo to create personalized sales content in seconds with Mixmax AI.

SDR Workflows That Result in 67% More Meetings

Product SDR Workflows That Result in 67% More Meetings 100% automated outreach, also known as “spray and pray,” is a bad practice that results in low response rates. In the current market, SDRs can’t only rely on automated emails to hit their numbers. Continue reading to learn how to hit the right ...

Introducing Mixmax Insights for Salesforce

Product Introducing Mixmax Insights for Salesforce We’ve upped our measurement game, and as the saying goes, “what gets measured gets managed.” Let's dive into this month’s much-anticipated update: new Salesforce reporting metrics for your entire revenue team that are glorious and available out of ...

Introducing Mixmax Sales Sidekick

Product Introducing Mixmax Sales Sidekick 🦸🏻‍♀️ Every superhero has a sidekick Context is key when it comes to personalized outreach. You need to really know who the person you’re about to call or send an email to is. Before you dive into your next task, you can quickly access key ...

Integrate with Gong to Unlock More Sales Insights

Product Integrate with Gong to Unlock More Sales Insights Get ready to take your sales game to the next level! We're ecstatic to reveal the powerful duo of Mixmax and Gong - now fully integrated to supercharge your sales tech stack. Say goodbye to mediocre sales conversations and hello to actionable ...

A Year in Review With Mixmax

Product A Year in Review With Mixmax Happy New Year and welcome to 2023! While we can’t predict what this year will hold, we hope to see you thrive in 2023. Whether or not you’re into resolutions, your success is at the core of everything we do, and we look forward to winning together. ...

4 Ways to Set Up Your SDR Team for Success With Mixmax

Product 4 Ways to Set Up Your SDR Team for Success With Mixmax SDRs are often on the frontline of sales organizations. They are selling meetings, vs account executives who are laser-focused on selling a solution to a prospect's problem. We’ve created an outline for sales leaders to follow to ensure all their ...

Sell Into Key Accounts With Mixmax

Product Sell Into Key Accounts With Mixmax Buying teams are growing, and reps need an answer to threading their deals deeper into the accounts they are working with. Enter account-based selling.

Improved Calling and Salesforce Sandbox Are Here

Product Improved Calling and Salesforce Sandbox Are Here This month we bring you improvements for SDRs and Salesforce admins, making Mixmax even easier to use.

Mixmax Just Got Better for SDRs

Product Mixmax Just Got Better for SDRs With Q4 coming up, we’re here to help your sales team close out the year in a blaze of glory 🔥. With these latest updates, you can count on Mixmax to help you get more done!

Salesforce Campaigns Now Available in Mixmax Automation

Product Salesforce Campaigns Now Available in Mixmax Automation Doing more with less and understanding which campaigns result in revenue are two topics concerning most sales and marketing leaders. Our latest release won’t just enable you to tie revenue outcomes to Salesforce campaign initiatives; your sales and ...

Sequence Permissions & Rules Enhancements

Product Sequence Permissions & Rules Enhancements Thank you for helping us build the best and the easiest to use product for revenue teams. Customers like you who share their feedback with us help us improve every day so we can grow with you. And here’s how you helped us improve this month.

Is Your Team (Under)performing?

Product Is Your Team (Under)performing? Whether your team is not hitting their number due to market conditions, uncompleted tasks, or too many manual tasks, having your team’s performance under your fingertips is more important than ever.

Record Your Calls With Mixmax

Product Record Your Calls With Mixmax Most sales leaders agree that calling is still one of the most effective ways to engage potential customers. And as of today, all of your calls can be recorded with Mixmax’s Dialer and automatically logged to Salesforce.

Sequences Made (Even) Easier

Product Sequences Made (Even) Easier At Mixmax, we’re building the best and easiest to use product for revenue teams. Sequences are at the heart of that promise by allowing you to automate and personalize your outbound communications. Today, they just got better and easier!

New Automation Capabilities

Product New Automation Capabilities What’s the secret behind the most successful revenue teams? They use Mixmax Rules to eliminate busywork and free up time for selling. Today we’re excited to announce that you can tailor Mixmax Rules to your unique business needs with support for ...

A Full Year of Improvements

Product A Full Year of Improvements As 2021 comes to an end, we wanted to celebrate the most memorable product releases of the year. It’s thanks to you (the best customers in the world!) and your never-ending support and feedback, that we’ve been able to ship such impactful ...

Radically Improved Mixmax and Salesforce Admin Experience

Product Radically Improved Mixmax and Salesforce Admin Experience Today is the day! We’re excited to announce numerous improvements that will radically change how Admins manage their Workspace and Salesforce integration. Gain more visibility and set tighter controls with the following releases:

Sequence Improvements: Hit Pause & Exit

Product Sequence Improvements: Hit Pause & Exit Today we're excited to give you fine-grained control of your Mixmax Sequences with some real quality-of-life improvements:

A Better Way to Manage Your Workspace: Introducing Profiles & Roles

Product A Better Way to Manage Your Workspace: Introducing Profiles & Roles Today we’re excited to announce a new release - Profiles & Roles, which will radically improve how you manage your team on Mixmax.

Tighter controls for admins: Introducing daily send limits

Product Tighter controls for admins: Introducing daily send limits Today we're excited to announce a feature that will improve your prospecting: Daily send limits

New calling features to crush those dial targets

Product New calling features to crush those dial targets Calling is key to any sales motion, and today we're excited to announce two major improvements to Mixmax's calling capabilities: a Dialpad integration & international phone numbers.

Understanding your team's performance with our new reporting

Product Understanding your team's performance with our new reporting Do you know which messaging works best with your prospects? Do you know which sequences perform best?

Introducing Sidechat - this will change how you think about email

Product Introducing Sidechat - this will change how you think about email Today we’re excited to announce a new feature designed for remote work: Sidechat.

Be a workplace hero from home

Product Be a workplace hero from home Like many of you, we at Mixmax are adjusting to an uncertain new world in light of the global outbreak of COVID-19. We closed our SF office a few weeks ago and have been functioning as a fully distributed company since. Fortunately, about 40% of ...

Smart Tracking Reminders

Product Smart Tracking Reminders We hope you are safe and sound in these crazy times. Today, we’re excited to announce a new feature. As you know, Mixmax has the most reliable email tracking in the market. It’s now also the smartest email tracking in the market.

New at Mixmax: Sequence, Outbox, Meeting Template Refinements

Product New at Mixmax: Sequence, Outbox, Meeting Template Refinements We released some thoughtful upgrades to existing features based on direct customer feedback 🤗. Read about polishes to Message Templates, Sequences, and Delegating Sending.

Add a personal touch with Email Tasks

Product Add a personal touch with Email Tasks We just released an exciting feature: Email Tasks. This new task type allows you to review a message before it gets sent out.

Product Mixmax earns #1 Momentum Leader Spot for Email Tracking by G2 Crowd Users Mixmax helps businesses create a curated communication experience at scale, without sacrificing customer experience. We're humbled and excited to see our customers support this mission and propel our market momentum with reviews on G2 Crowd!

Salesforce Action Buttons

Product Salesforce Action Buttons _[_Watch the video](https://www.youtube.com/watch?v=BAmavvsGfbg)

Introducing the New & Improved Mixmax 2.0

Product Introducing the New & Improved Mixmax 2.0 Ever wish Mixmax was even faster? Well the wait is over!

Send LinkedIn InMail & Connection requests from Gmail

Product Send LinkedIn InMail & Connection requests from Gmail Watch the release video with lead engineer, Ryan.

Email recipients not in Salesforce? Now they are!

Product Email recipients not in Salesforce? Now they are! Wish your Salesforce data were clean and accurate? This is no longer impossible! Our latest auto-create feature does it for you: when a team member sends an email, Mixmax detects if the recipient exists in Salesforce. If the recipient does not exist ...

Call me… maybe?

Product Call me… maybe? If you spend a lot of time calling, then you'll love the new Mixmax Dialer. Instead of leaving Gmail to call your prospects or customers, you can now make calls directly from the Mixmax Sidebar. The call is also automatically logged to your ...

Up Your Meeting Game

Product Up Your Meeting Game Today, we up your meeting game. If your schedule is packed with meetings you’ll love our new meeting variables because they make it easier to personalize your meeting details at scale without extra typing. And, you can even choose meeting variables ...

10x Your Team’s Productivity with Mixmax Rules

Product 10x Your Team’s Productivity with Mixmax Rules We first introduced Mixmax Rules in early 2017. Today we introduce a new interface that makes it even easier to create workflows that save you time and 10x your productivity. We’ve also added support for more applications, including Salesforce, ...

Add Zoom Meetings and Rooms to Your Calendar

Product Add Zoom Meetings and Rooms to Your Calendar Today we up your meeting game with two updates to our calendar — plus one customer favorite:

GDPR-compliant email tracking

Product GDPR-compliant email tracking Last week, the EU’s new privacy law, GDPR, changed the game for cold email and email tracking. Luckily, Mixmax helps you play by the new rules. Today, we’re announcing new features to keep your entire organization compliant, while providing you with ...

Embed your Mixmax calendar in any website

Product Embed your Mixmax calendar in any website Now you can book a meeting without sending a single email. Embed your Mixmax calendar directly in your website, so clients and prospects can book a meeting immediately.

Roles and settings for your organization

Product Roles and settings for your organization In any team, consistency is key. That’s why we built a way for you to control what your team can and can’t do within Mixmax.

Calendar automation: No more no-shows

Product Calendar automation: No more no-shows Meeting Types in Mixmax enable you to create public web pages where guests can easily book meetings on your calendar directly. This saves a ton of back-and-forth. But even after booking, your guest may still forget about the meeting, resulting in a ...

Better search and organization for your sequences

Product Better search and organization for your sequences Sequences in Mixmax are a powerful way to automate drip campaigns to your prospects, clients, and candidates. Today, we’re making sequences even more effective for your teams.

Gain insight into all your meetings

Product Gain insight into all your meetings Today, we’re excited to announce Meeting Insights. If you ever wondered how you and your team actually spend your time, now you’ll know.

Everything in its place with Sequence folders

Product Everything in its place with Sequence folders I’m happy to announce that you can now organize all of your sequences into folders. If you have a ton of sequences, this will help making browsing and hunting for them much easier.

Team outbox: See all of your team’s outgoing messages

Product Team outbox: See all of your team’s outgoing messages I’m excited to share the new team outbox. Now you have complete visibility into your team’s communication. For example, you can quickly see what each teammate has scheduled to send later. Or know which sequences your sales reps are sending this ...

Fast and easy ways to manage your sequences

Product Fast and easy ways to manage your sequences We’re excited to share that you can now quickly clone, pause, and reschedule any sequence, right from your main list of sequences.

The best time to send sequences

Product The best time to send sequences If you send email campaigns, you often wonder when the best time is to send. Today, we’re excited to announce that Mixmax can automatically send sequence messages at the optimal time for each specific recipient. No more guessing!

Send on behalf of your teammates

Product Send on behalf of your teammates Do you wish you could create and send campaigns on behalf of someone else? Today, delegated sending in sequences lets you reach clients, prospects or candidates on behalf of other teammates.

Send Later Recommends Email Send Time

Product Send Later Recommends Email Send Time We just turned on a new feature for you that we’re calling Recommended Send Times. Mixmax now tells you the best time to send, so you don’t have to guess.

Your Team’s Performance At-a-glance

Product Your Team’s Performance At-a-glance Starting today, you can share team reports in Mixmax. With shared reports, you can get detailed insights for all your teams. It’s a quick and powerful way to track the performance of your teams at a glance.

Mixmax Calendar Improvements

Product Mixmax Calendar Improvements Mixmax is a communications platform that brings professional communication & email into the 21st century. We're excited to share a series of improvements to your Mixmax calendar. We know how frustrating scheduling can be, whether you're ...

Liquid Markup

Product Liquid Markup Mixmax is a communications platform that brings professional communication & email into the 21st century.

New Live Feed

Product New Live Feed Mixmax is a communications platform that brings professional communication & email into the 21st century.

Calendar Meeting Types

Product Calendar Meeting Types Mixmax is a communications platform that brings professional communication & email into the 21st century.

New Insights Dashboard

Product New Insights Dashboard Mixmax is a communications platform that brings professional communication & email into the 21st century.

Shared Sequences

Product Shared Sequences Mixmax is a communications platform that brings professional communication & email into the 21st century.

The Growth Hacker’s Guide to Outsourcing Your Outreach with Mixmax

Product The Growth Hacker’s Guide to Outsourcing Your Outreach with Mixmax Mixmax is a communications platform that brings professional communication & email into the 21st century.

4 Pillars of Excellent Email Prospecting

Product 4 Pillars of Excellent Email Prospecting Mixmax is a communications platform that brings professional communication & email into the 21st century.

Your New Mixmax Calendar

Product Your New Mixmax Calendar Mixmax is a communications platform that brings professional communication & email into the 21st century.

Sequences, now with easy previews and personalization

Product Sequences, now with easy previews and personalization Mixmax is a communications platform that brings professional communication & email into the 21st century.

Introducing your new Outbox

Product Introducing your new Outbox Mixmax is a communications platform that brings professional communication & email into the 21st century.

Introducing Mixmax Rules

Product Introducing Mixmax Rules Mixmax is a communications platform that brings professional communication & email into the 21st century.

Sequences made easy

Product Sequences made easy Mixmax is a communications platform that brings professional communication & email into the 21st century.

Foundations for Writing Stellar Outreach Emails

Product Foundations for Writing Stellar Outreach Emails Mixmax is a communications platform that brings professional communication & email into the 21st century.

Sequences directly in Gmail and Inbox

Product Sequences directly in Gmail and Inbox Mixmax is a communications platform that brings professional communication & email into the 21st century.

Create an HTML Email in Gmail

Product Create an HTML Email in Gmail Mixmax is a communications platform that brings professional communication & email into the 21st century.

Sequences now 3x better

Product Sequences now 3x better Mixmax is a communications platform that brings professional communication & email into the 21st century.

Mixmax inside your Salesforce

Product Mixmax inside your Salesforce Mixmax is a communications platform that brings professional communication & email into the 21st century.

Personalize your sequences

Product Personalize your sequences Mixmax is a communications platform that brings professional communication & email into the 21st century.

Salesforce Tasks and Calendaring, fully integrated with Mixmax

Product Salesforce Tasks and Calendaring, fully integrated with Mixmax Mixmax is a sales engagement platform that brings professional communication & email into the 21st century.

Take back your time to focus on what really counts: growing revenue.