Sales deals involve many moving parts both internally and externally. Simply having a professional sales force doesn’t guarantee results without the right sales productivity tools.
The right tools help boost productivity by supplying salespeople with information, automating repetitive or manual tasks, providing a platform, and delivering content quality needed to communicate effectively with prospects and build rapport.
What is a sales productivity software tool?
A sales productivity software tool empowers reps to sell better by boosting productivity. These range from sales automation tools to all-in-one sales engagement platforms. Tools should free up reps’ time for higher-value tasks like talking and selling to prospects and clients, rather than enabling them to do more of the same thing.
Types of sales productivity tools
Several categories of sales productivity tools help increase and measure sales productivity:
- Sales engagement tools
- Sales communication and collaboration tools
- Sales project management tools
- Sales enablement tools
- Sales forecasting tools
- Revenue intelligence tools
- Sales prospecting tools
10 best sales productivity software tools to try out this year
1. Mixmax
Mixmax is a sales engagement solution for busy sales teams in fast-growing companies. It automates repetitive or manual tasks and enables sales engagement directly from Gmail and Outlook.
Key features:
- All-in-one solution integrated into Gmail and Outlook workflows
- Personalized sales automation and scaled outreach
- LinkedIn Sales Navigator and Salesforce integrations
- Real-time CRM data sync
- Interactive email widgets like polls and one-click calendaring
- Engagement alerts for follow-up timing
- Smart send features for optimal email timing
- Bulk action triggers for streamlined outreach
- Contact engagement scoring
Best for: Sales engagement
Pricing:
- Free trial available
- SMB: $29/user/month (billed annually)
- Growth: $49/user/month (billed annually)
- Growth + Salesforce: $69/user/month (billed annually)
- Enterprise: Custom pricing
2. Lavender
Lavender is a sales writing assistant tool helping reps personalize faster and write impactful emails. “It flags spelling and grammar errors, compares your sales outreach to millions of others” and provides impact-driving suggestions.
Key features:
- Spam checker to ensure inbox delivery
- I-to-you ratio and passive voice checker
- Subject line analysis for conversion optimization
- GIF support for engagement
- Next-best-action suggestions
- Mobile editing and content preview
Best for: Sales communication and collaboration
Pricing:
- Free
- Starter: $25/user/month (billed annually)
- Individual Pro: $41/user/month (billed annually)
- Teams: $69/user/month (billed monthly)
3. Dooly
Dooly is a sales enablement tool helping reps “collect key prospect information and resources to prevent siloed selling and heighten productivity.”
Key features:
- Connected workspace for sharing deal information
- Content storage and import
- Sales templates for streamlined selling
- Salesforce CRM sync
- Pipeline overview with edit tasks
- Detailed notes synced with accounts, meetings, and contacts
- Quick opportunity editing for accurate pipeline data
Best for: Sales communication and collaboration, sales enablement
Pricing:
- Free
- Growth: $30/user/month (billed annually)
- Premier: $65/user/month (billed annually)
4. Qwilr
Qwilr helps reps “quickly create and send aesthetically pleasing sales collateral that engages prospects and accelerates sales.”
Key features:
- Online proposal, document, pitch, contract, and quote creation
- Dynamic pricing, e-sign, and payment options
- One-click proposal generation and automation
- Proposal tracking and analytics
- Easy acceptance process
- Quick edit for template personalization
Best for: Sales communication and collaboration
Pricing:
- Business: $35/user/month (billed annually)
- Enterprise: $59/user/month (billed annually)
5. Accord
Accord enables reps to “build a repeatable and scalable sales and onboarding process that lets them better reach revenue goals and heighten productivity.”
Key features:
- Customer-facing workspace for communication and collaboration
- Client accountability for agreed-upon next steps
- Playbook gallery with ready-to-use templates
- Mutual action plans
- Buy-in from clients across the buying journey
- Shared resources, outcomes, and timelines
Best for: Sales project management, customer collaboration
Pricing:
- Free
- Startup: $99/user/month (billed annually)
- Growth: $119/user/month (billed annually)
- Enterprise: Custom pricing
6. BoostUp
BoostUp is a Revenue Operations and Intelligence platform helping reps “determine their overall effectiveness—with insights into opportunities to understand prospect engagement, next steps, and communication.”
Key features:
- Email activity capture for tracking revenue from outreach
- Forecast accuracy and efficiency insights
- Opportunity tracking, management, and forecasting
- Salesforce integration
- Key field updates and opportunity data visualization
- Pipeline risk visibility
Best for: Sales forecasting
Pricing: Custom pricing available upon request
7. Gong
Gong is an AI-based conversation intelligence tool recording and analyzing sales calls. It helps teams “make the most of your customer-facing time and interactions, and empower go-to-market and revenue teams to determine the best course of action.”
Key features:
- Call recording, tagging, transcription, and analytics
- Coaching and scorecard feedback tools with real-time notifications
- Knowledge base for call coaching
- Prospect/customer scoring
- Video recording
- Speech-to-text
Best for: Revenue intelligence
Pricing: Custom pricing available upon request
8. LeadIQ
LeadIQ helps reps “eliminate the busywork that slows outbound prospecting with easy access to verified emails, phone numbers, and real-time enrichment.”
Key features:
- Identify and locate target accounts on LinkedIn Sales Navigator
- Salesforce integration
- Email deliverability verification and formatting
- Job change updates for accurate prospect information
- Contact list filtering
- Automatic sequence placement
Best for: Sales prospecting
Pricing:
- Free
- Essential: $39/user/month (billed annually)
- Pro: $79/user/month (billed annually)
- Enterprise: Custom pricing
9. Correlated
Correlated helps sales teams build automated playbooks based on product engagement to generate more Product Qualified Leads (PQLs). This helps reps increase productivity by “spending less time on unqualified leads that aren’t a true fit for your product.”
Key features:
- Access to Product Qualified Leads
- Real-time buyer journey and lifecycle notifications
- Slack and Salesforce integrations
- Automatic opportunity routing
- Customer data insights for personalized messaging
- New buying signal identification and analysis
- Playbook conversion rate measurement
- Self-service data models and metrics
Best for: Sales prospecting
Pricing: Custom pricing available upon request
10. UserGems
UserGems helps sales teams “get access to past leads who have recently turned into new opportunities— enabling them to get in front of hot prospects at the right time.”
Key features:
- Lead builder for tracking warm leads and new opportunities
- Prospect relationship connections
- CRM integrations like Salesforce
- Marketing automation for consistent messaging
- Detailed prospect research with updated contact information
Best for: Sales prospecting
Pricing: Custom pricing available upon request
Do more with Mixmax
When analyzing new tools for your tech stack, ensure they’re easily adaptable, intuitive solutions that integrate seamlessly into reps’ workflows to drive real productivity. Mixmax serves as a productivity champion, giving sales teams everything needed to make customer-facing interactions more productive and effective from one platform.
Frequently asked questions about sales productivity tools
What is the definition of sales productivity?
Sales productivity means empowering sales reps to focus on higher-level tasks such as talking and selling to prospects and clients. It’s part of a strong sales acceleration process and helps reps close more deals faster.
How should sales productivity tools be used?
Sales productivity tools should help sales teams get back more customer-facing time by supplying salespeople with information, automating repetitive or manual tasks, providing a platform, and delivering content quality required to communicate effectively with prospects and build rapport.
How do you drive sales productivity?
Drive sales productivity by arming sales teams with tools they need to sell effectively. Sales productivity tools supply salespeople with information, a platform, repetitive or manual task automation, and content quality required to communicate effectively with prospects and sell more.
