As a B2B sales leader, your main objective is to ensure that your entire revenue team succeeds.
Aside from coaching, motivating, and honing your team’s sales skills, there’s another factor that plays a major role in determining success.
Your B2B sales tech stack.
According to InsideSales.com, small companies spend, on average, ~$4,600 per rep annually on sales technology, followed by ~$5,200 per rep for medium-sized companies and ~$3,100 per rep for large organizations.
If your entire revenue team consists of 30 employees (including SDRs, AEs, CSRs, and RevOps), you’re looking at roughly $140,000 in sales tech stack spend annually.
That’s not nothing. That’s huge.
So how do you choose sales technology tools that are aligned with your company’s sales and growth strategy?
And how on earth do you ensure a high adoption rate of said tools?