10 Sales Email Sequence Software Tools for Sales Engagement and Automation

Imagine there was a prospecting solution that could help you scale your outreach and keep your conversations human? 

And what if it was for more than just top-of-the-funnel sales—wouldn’t that turn revenue teams into winners?

Well, sales email sequence software tools can make a huge difference at every stage of the customer journey!

Now that you know sequence emails can help your reps hit their targets throughout the sales funnel, it's time to know which tool will work best for your team.

We’ve done the research, combed through the data, analyzed the features, and worked out the pricing. So you can take your pick from our rundown of the best solutions for email sequences and sales automation.

Many of your team’s emails go unanswered—no problem! That’s why there are email sequence tools for optimized prospecting and sales interactions.

With the right software solution in place, one overlooked email doesn’t mean you'll be ignored forever.

But it doesn't mean the right software is all you need. The days of successful spray and pray are long gone.

You also need a customer-centric outreach strategy that adds value for your prospects and customers at every stage. When choosing email sequence software, here's what you need to prioritize the customer-first strategy.

First, you must understand the needs of your team. This includes their individual goals and the team's mission and long-term objectives. 

To define it, ask yourself the following sales engagement questions:

Does it solve your problem?

Some sales teams need a quick, simple solution to email sequencing. If that's the case, you're probably part of a small team that's just getting started.

And as a small team, you'll want to minimize expenses while growing your operations. You'll hesitate to invest in sales engagement tools that can eventually help you scale.

But then again, maybe you’re a bigger team...

...and there are issues you need to address. 

Some of these might be: 

• Reps working inefficiently in their browsers
  You need a sales engagement platform with features built into your inbox so your team can keep using all their tools and apps without ever having to switch tabs

• AEs struggling to record data accurately
  Look for smart automation for your data entry needs

• Your sales team doesn’t spend enough time doing sales!
  Find sales automation software that will create workflows to save your teams time and keep them focused on improving results

Does it fit your sales process?

You need a solution that solves your specific problems and fits your sales process. 

If you're an enterprise-level company, ask yourself if this software meets the needs of a large sales team. Does it...

• Meet your organization's administrative needs?
• Meet the performance requirements of a 100+ sales team?

Also, don't choose a solution that is more powerful than what you need. It's not only about cost savings; it's about ensuring that the software onboarding and usage process isn't a drain. 

How easy is it to use?

It doesn’t matter how perfect you think a software solution is, it won’t help your sales if reps are like...

You need simple software that's easy to learn and doesn't need a dedicated administrator. If your team can't learn the software quickly, they may go back to their old ways.

The adoption rate of software solutions is a crucial factor in their success.

Choose an email sequence tool that's easy to use. It should automate tasks, speed up processes, and improve data accuracy. Without you having to beg your reps to use it.

Check out our breakdown of the best email sequence tools for sales engagement and automation below.

1. Mixmax

Mixmax’s email sequence and sales engagement software is lightning-quick to use—Mixmax customers go live in less than 1 day and see a positive ROI in less than 6 months.

Its easy-to-build email templates and multi-channel sequences enable your reps to start more conversations with prospects and customers across:

• Email
• Phone
• SMS
• LinkedIn

Mixmax was built to help sales and success teams scale personalized, customer-centric communication.

It comes with a powerful automation engine and offers a real-time sync integration with Salesforce, eliminating all repetitive tasks and organizing reps' workflows.

Engagement features like in-email polls and surveys, beautiful link or PDF previews, and one-click calendar scheduling make emails sent via Mixmax truly stand out. 

• Consider this if: you are looking to scale personalized outreach and make serial winners out of your sales team with a sales engagement platform that goes beyond email sequencing and email tracking, and offers data-driven insights, smart sending, syncs with Salesforce, LinkedIn Sales Navigator, Zoom, Slack and DocuSign—all instantly integrated into your inbox
• Pricing: Growth is the most popular plan at $49/month per user (you can use our quantification tool to calculate just how much time your sales team can save)

Looking for a sales email sequence tool to help you send personalized outreach and boost engagement?

4. Groove

Groove is catered for enterprises using Salesforce.

As well as email sequence tools, Groove offers lead scoring and content writing. With tools for forecasting and reporting, Groove streamlines administration and helps improve team collaboration.

• Consider this if: you’re a mid-market company that needs Salesforce integration
• Pricing: Starts at $12/month per feature

5. InsideSales Playbooks

Formerly known as Xant Playbooks ​​(we’ll just stick with Playbooks for now), Playbooks manages prospecting and cadence, automates admin tasks, and uses AI to predict the ideal time to contact buyers. 

The Playbooks app has a user-friendly interface and includes the Gamification feature. This encourages competition within the sales team by giving you the chance to create KPIs so reps can earn points and rank on a leaderboard.

• Consider this if: you’re a sales team in a large enterprise wanting broad and intuitive functionality, and a buyer intelligence solution
• Pricing: By quote only

6. Yesware

Yesware was one of the sequencing solutions and it became famous for its email tracking. It is quick and easy to get started and offers a simple, handy option for small businesses that don’t need the latest tools innovative tech companies are after. 

Yesware’s ideal for teams who just want reliable email tracking to see who’s responsive to communications. Also, its templates and template reports are straightforward to use and customize.

• Consider this if: you’re a small sales team using Outlook looking for a light, cost-effective solution for email tracking
• Pricing: Premium is the most popular plan at $35/month per user, but the Pro plan is available for just $15/month per user

7. Klenty

Klenty is an email sequencing solution that integrates with Freshsales, Hubspot, Pipedrive, and Zoho, allowing for importing contacts, syncing emails, and task creation with triggers.

One cool feature with Klenty is its Klenty Academy knowledge base, which provides learning materials for new users.

• Consider this if: you’re a mid-sized sales team using Freshsales or Zoho CRM
• Pricing: Growth is the most popular plan at $60/month per user

8. Overloop

Overloop, formerly known as Prospect.io, offers a range of prospecting and lead management solutions with workflow integrations.

Overloop includes an Email Finder feature for which you buy credits on top of your monthly subscription to build your pipeline and create cold emailing campaigns.

• Consider this if: you want to kick off large-volume cold emailing campaigns
• Pricing: The advanced plan is $79/month per user, with additional costs depending on the number of credits you wish to use for the Email Finder feature ($99/month per user for 1000 credits)

9. HubSpot Sales Hub

Hubspot is a big CRM platform with a number of key products, or hubs, of which sales software is one.

Like its other products, you can use the Sales Hub in isolation, although Hubspot is really designed for all its tools to be utilized as an all-encompassing sales and marketing platform for your organization’s needs.

• Consider this if: you’re a big enterprise looking for an all-in-one solution for your sales, marketing, customer service, and content management teams
• Pricing: The Professional plan starts at $375/month for a minimum of 5 paid users, with $75/month more for each additional paid user

10. QuickMail

QuickMail’s email sequence platform includes powerful features for teams that need to send personalized campaigns at scale.

You can use attributes to personalize every email you send and automatically follow-up with prospects to give you the best response rates. You can use QuickMail’s unique inbox rotation to spread your sending volume across multiple team inboxes and even manage multiple clients from one account.

• Consider this if: you’re a growing outreach agency or team with multiple SDRs
• Pricing: Starts at $49/month

To really get ticking, your sales team needs to operate fast and intuitively. Reps need to cut out the distraction of repetitive manual tasks, and they need to scale up their efforts and create smart, fun, personalized interactions to engage their prospects. But how?

The secret’s in the software. 

The right sales email sequence tool can do far more for your team than automate scheduled sales touchpoints—it empowers your reps to do what they do best—work prospects down the funnel and close deals.

For your sales team to deliver on their targets, they need: 

• Integrations with Salesforce, Pipedrive, LinkedIn, and Slack
• Easily customizable Gmail templates
• Email tracking, reminders, and alerts
• Fantastic engagement tools
• Quick and easy software implementation

Now that’s how to get a team of winners 🏆