July 22, 2024

Top 15 AI Tools for Sales (Free and Paid)

Top 15 AI Tools for Sales (Free and Paid) | Mixmax

As experts in sales technology (we hope), we've seen first-hand how Artificial Intelligence (AI) has revolutionized the sales industry.

AI has taken over boring tasks, improved customer targeting, and dramatically increased efficiency.

But there are a TON of AI tools for sales out there that do a TON of different things.

Where do you start?

What do they offer?

Will AI take over the world? (Spoiler alert: maybe).



If you're a salesperson or a leader looking to improve your sales process with the help of AI, this list is for you.

Top 15 AI tools for sales (free and paid)

Without further ado, let's dive into the top 15 AI tools for sales:

1. Mailook AI’s email deliverability checker


Mailook is an email deliverability checker that helps identify and resolve email deliverability issues.

Main features

  • Blacklist check: Mailook verifies your IP & domain against more than 100 blacklists and assists in getting whitelisted.
  • Emailing setup check: Validates SPF, DKIM, and DMARC records to verify if your emails are correctly authenticated and protected from malicious activities.
  • Email deliverability check-up: Performs a comprehensive audit of your email deliverability based on over 120 checkpoints.


  • Free

2. Mixmax AI sales engagement platform


Mixmax is a sales engagement platform for the entire revenue team. Its built-in generative AI feature allows salespeople to compose personalized sales emails directly in their sequences with AI, or improve ones they’ve already written. 

Main features

  • Personalized and relevant messaging: Mixmax’s generative AI feature, AI Compose, allows you to craft engaging sales outreach tailored to your prospects' interests directly within your sequence.

Sales messaging with AI

Mixmax's AI Compose feature

  • Simplified content curation: The writing assistant can generate high-quality emails and subject lines in seconds, enabling you to create content faster and save time.
  • Data-backed suggested send times: Mixmax can suggest optimal times for you to send your emails based on your prospect's inbox activity such as clicks, downloads, and replies—using AI & machine learning.

Mixmax AI Smart Send in Sequences

AI Smart Send in Mixmax Sequences

ai_smart_sendAI Smart Send in your email inbox

  • Multichannel, personalized sequences: Create sequences that combine email, phone calls, SMS, and LinkedIn messages, enabling a comprehensive outreach strategy. Use dynamic fields and AI-driven personalization to tailor messages across all channels in real-time.
  • Automatic rules and triggers: Set up automatic triggers based on recipient behavior (e.g., opens, clicks) to move prospects through the sales funnel. Implement complex logic to customize follow-up actions based on specific criteria and events.
  • Follow-up reminders: Automatically generate follow-up tasks based on engagement signals or lack of response. Integrate with calendars and task management tools to ensure timely follow-ups.
  • Notifications: Get instant notifications for key actions, such as email opens, link clicks, and replies. Customize notification settings to prioritize critical updates and reduce noise.


  • Growth + Salesforce: $69 per user/month (billed annually)
  • Growth: $49 per user/month (billed annually)
  • SMB: $24 per user/month (billed annually)
  • Enterprise: Custom pricing
  • 14-day free trial available

Mixmax pricing

3. Sendspark's
AI video creation tool


Sendspark is an AI-driven video creation platform that simplifies the process of recording personalized videos to enhance sales outreach and engagement.

Main features

  • Video creation: Quickly record and share personalized videos and screen recordings to connect with leads effectively.
  • AI-powered video scripts: The AI script generator crafts personalized video scripts customized for each prospect.
  • Email integration: Integrate Sendspark with your email-sending platform, including Mixmax, to seamlessly incorporate personalized videos into your email sequences.


  • Solo Plan: $39 per seat per month (billed annually)
  • Team Plan: $129 per team per month (billed annually), includes 5 seats
  • Scale Plan: $449 per team per month (billed annually), includes flexible seats
  • Enterprise Plan: Custom pricing, includes unlimited seats.

Sendspark pricing

4. Otter AI’s transcription service


Otter.ai uses machine learning algorithms to transcribe spoken language into written text. It mostly transcribes meetings in real time and can be accessed online, on mobile devices, and via a Chrome extension.

Main features

  • Real-time transcription: Otter.ai can transcribe meetings as they happen and identify different speakers in a recording.
  • Meeting recording: Meetings are recorded and stored, allowing users to revisit discussions.
  • Otter Assistant: Can attend meetings on your behalf and provide transcriptions, acting as your personal note-taker.
  • Custom vocabulary: Otter.ai can recognize and learn custom vocabulary, including industry jargon, acronyms, and difficult name pronunciations.


  • Basic: Free
  • Pro: $8.33 per user/month
  • Business: $20 per user/month

Otter pricing

5. Seamless.AI sales leader finder


Seamless.AI provides an AI-powered sales search engine that helps sales teams find and connect with prospects faster and more efficiently.

Main features

  • Real-time search: Continuously updates and verifies contact information in real-time.
  • Prospect list building: Helps build targeted prospect lists quickly.
  • Email and phone numbers: Provides accurate contact details including emails and phone numbers.
  • Buyer intent data: Identifies prospects actively looking to buy based on their online behavior and signals.
  • CRM integration: Seamlessly integrates with CRM systems to enrich existing data and streamline workflow.


  • Offers a free tier and free trial
  • Custom pricing available for teams

Seamless pricing model

💡 Fun fact: Seamless.AI and Mixmax have an integration coming soon that allows users to import leads from Seamless.AI into Mixmax Sequences with just one click.

6. Lavender’s AI email assistant


Lavender is an AI email assistant that integrates with multiple platforms such as Gmail, Outlook, and LinkedIn. It provides real-time coaching as you write emails, enhancing your email quality and effectiveness.

Main features

  • AI-driven coaching: Get real-time feedback on your emails as Lavender's sales AI identifies and corrects any issues that could harm your chances of receiving a reply.
  • Email personalization and validation: Lavender validates your email, checks it for spam, and gives a mobile-friendly view. It also helps you research your prospect without leaving your inbox.
  • Email intelligence for teams: Lavender provides insights to managers, helping them understand their team's strengths and weaknesses.


  • Basic: Free
  • Pro: $29 per month or $319 per year
  • Teams: $49 per month per user or $539 per year per user

Lavender pricing

7. Quantified AI’s sales simulator


Quantified provides a role-play partner and coach for sales reps, a coaching portal for managers, and an admin portal for sales, enablement, and RevOps leaders.

Main features

  • Video-based, AI-simulated role playing: Offers video-based role-playing scenarios with an AI replica of your customer for effective, repeatable practice.
  • Intelligent customer conversations: The AI uses existing product, customer, and conversation data to create a realistic conversation scenario.
  • Performance feedback: After each role-play, the AI simulator provides immediate feedback, scoring, and coaching.


  • Must contact for pricing

8. RB2B website visitor identifier


RB2B is an advanced B2B platform that identifies and engages anonymous website visitors using sophisticated algorithms to decipher digital footprints. It provides deep insights into buying intent, enabling personalized user experiences and targeted marketing strategies, transforming anonymous traffic into actionable intelligence.

Main features

  • Lead generation: Uses AI to discover and target potential leads based on detailed criteria.
  • Data enrichment: Enriches lead and customer data with real-time information to enhance targeting accuracy.
  • Hot pages: Identifies visitors to important pages on your website.
  • ICP tagging: Tags visitors who meet your ideal customer profile.
  • Slack integration: Enhances communication efficiency by providing real-time visibility of leads directly in Slack.
  • Analytics and insights: Provides detailed analytics on campaign performance and lead engagement.
  • CRM integration: Integrates with CRM systems to streamline workflows.


  • Free tier available
  • Pro starting at $99/mo

RB2B pricing

9. Intercom AI chat bot


Intercom is a customer messaging platform that uses AI to help businesses engage with leads and customers through personalized, automated conversations.

Main features

  • Live Chat: Engage website visitors in real-time with live chat.
  • AI Chatbots: Automate responses to common questions and route complex inquiries to human agents.
  • Customer Segmentation: Segment customers based on their behavior and engagement.
  • Conversational Marketing: Use chatbots and live chat to convert website visitors into leads.
  • Integration: Seamlessly integrates with various CRM systems and other tools.


  • Starts at $39 per month for basic plans.
  • Custom pricing available for advanced features.

Intercom pricing

10. Storydoc's AI Proposal Software


Storydoc is a business proposal software and pitch deck creator that uses AI to generate business-tailored scripts and media for a variety of use cases. The software enables salespeople and SDRs to better engage with prospects and drive decision-making.

Main features

  • UX design for any device: Storydoc decks can be read anywhere, even on mobile.
  • Widget embeds: Embed any type of content into proposals and decks, from video to calendars.
  • CRM and sales tools integrations: Storydoc decks can be personalized and automated from any CRM or outreach platform.
  • Engagement analytics: See who opened your proposal and when for full visibility into how deals are progressing.


  • No free plan (14 days trial).
  • Starter: $30 per month per user, save $120 with annual subscription.
  • Pro: $45 per month per user, save $180 with annual subscription.
  • Team plan: Contact sales for pricing.

11. Drift's intelligence chat


Drift is an AI-powered conversational platform that accelerates conversations, pipeline, and sales rep onboarding with features like suggested replies and language translations.

Main features

  • AI-powered chat: Drift chatbots engage, qualify, and convert buyers proactively on any webpage, whether you're online or not.
  • Intelligent conversations: Drift chatbots are designed to hold open-text conversations, as well as understand and respond appropriately to inquiries.
  • Customizable playbooks: You can design specific conversational pathways for the chatbots to follow based on the customer's interaction.
  • Integration: Drift seamlessly integrates with your existing tech stack, including CRM and email marketing software.


  • Premium: Starts at $2,500 per month
  • Advanced & Enterprise: Contact sales for pricing

Drift pricing

12. Salesforce Einstein


Sales Cloud Einstein is an intelligence solution that uses customer data to drive decision-making and productivity in every stage of the sales cycle.

Main features

  • Predictive scoring: Each lead and opportunity is automatically scored based on likelihood to convert and close.
  • Automated contacts: Automatically logs emails and calendar events, providing a prebuilt activity timeline.
  • AI-powered insights: Einstein Discovery allows you to explore data, uncover insights, predict outcomes, and automate actions to make every business decision smarter.
  • Forecasting: Salesforce Einstein uses machine learning to analyze, process and understand key trends in your past CRM data, helping it to make detailed sales forecasts.


  • Add Einstein AI & Analytics to Service Cloud: $50 per user/month, billed annually.


13. Taplio's LinkedIn automation tool


Taplio is an AI-powered LinkedIn automation tool designed to help sales professionals build a strong personal brand and engage with prospects effectively.

Main features

  • Content suggestions: Uses AI to provide personalized content suggestions for LinkedIn posts.
  • Automated engagement: Automates likes, comments, and follows to increase visibility and engagement.
  • Analytics: Provides detailed analytics on post performance and audience engagement.
  • Content scheduling: Allows users to schedule posts in advance for consistent activity.
  • CRM integration: Integrates with CRM systems to sync LinkedIn activities with sales workflows.


  • 7-day free trial available
  • Starter: $32 per month
  • Standard: $49 per month
  • Pro: $149 per month

Taplio pricing

14. Gong.io's conversational intelligence


Gong.io is a conversation analytics and salesforce training tool that uses sales AI to analyze sales calls and meetings, providing insights and coaching to sales teams.

Main features

  • Sales conversation analytics: Gong.io transcribes and analyzes every sales call, picking out the most important parts.
  • Deal and people intelligence: Access real-time insights into your deals and people. See what’s working, what’s not, and identify coaching opportunities.
  • Market intelligence: Gong.io also provides insights on market trends and competitor landscapes based on the aggregated and anonymized data from your sales calls.


  • Must contact for pricing

Fun fact: Gong integrates with Mixmax’s sales engagement platform so you can send your call recordings to Gong for analysis directly through Mixmax.

15. Shuttle's meeting and follow-up intel


Shuttle is an AI-powered platform designed to automate mundane sales tasks, helping sales teams close more deals and build better relationships. It triggers personalized actions by analyzing contextual data from calendars, emails, and preferences.

Main features

  • Meeting intel: Provides comprehensive research on prospects and companies before meetings.
  • Follow-up: Automates reminders and drafts personalized responses to close deals faster.
  • Daily rundown: Offers a snapshot of the day to help plan for conflicts, travel time, and rescheduling.
  • Gifting: Turns calendar reminders into thoughtful gifts for prospects and clients.
  • Integration: Seamlessly integrates with existing sales tools.


  • Meeting intel: $10/month
  • Follow-up: $5/month
  • Contact sales for additional pricing details.


Importance of artificial intelligence in sales

AI tools for sales leverage machine learning and other AI technologies to automate, optimize, and enhance different aspects of the sales process. 

These tools can predict customer behavior, suggest next steps, do research, summarize articles, and even automate communication.

So why are AI tools so important?

Here are a few reasons:

  • They save time by automating boring tasks.
  • They increase productivity and efficiency.
  • They provide insights that help with decision-making.
  • They lend a helping hand (think of AI as an assistant on steroids, if you will).

Here’s a snippet from our interview with sales expert Belal Batrawy, founder of Death to Fluff, where he talks about the power of artificial intelligence in sales:

Belal Batrawy on AI in sales

Factors to consider when choosing AI tools for sales

Choosing the right AI tool for your sales team can be tricky.

You need to consider:

Integration: Consider how seamlessly the AI tool integrates with your existing sales tech stack, especially your CRM system. You wouldn't want to spend valuable time manually transferring data between systems when you could be making sales. Plus, good integration ensures that the AI tool can access the data it needs to provide you with meaningful insights.

Ease of use: Even the most powerful tool can be useless if your team can't figure out how to use it. Look for AI tools that offer intuitive user interfaces and clear user guides. Some tools offer demos or trial periods, which can be very useful for gauging ease of use.

Customer support: Even with the best AI tools, you're bound to encounter a few hitches here and there. That's why you have to choose a tool backed by reliable customer support that can quickly answer your questions or concerns.

Security: Data security is super important. Ensure that the AI tool follows best practices in data security and is compliant with relevant data protection regulations. This protects your company and your customers' sensitive information.

Cost: Last but not least, consider the cost of the AI tool. While it's true that some of these tools can be a significant investment, many offer flexible pricing models based on features, users, or data volume. Remember, it's not just about choosing the cheapest tool, but the one that offers the best bang for your buck.

Training sales teams on the use of AI

Now, onto the juicy bit: how do we help our sales teams feel at ease with AI?

AI isn’t about creating a troop of robotic salespeople who rely solely on AI to do their jobs. It's about equipping your team with superpowers to close deals faster, understand customers better, and respond quicker.

Then, focus on the benefits. Show your team how AI can take care of the routine tasks — the follow-ups, the research, the summaries, the data crunching — and free up their time to do what they do best: connecting with people and building relationships.

Don't forget the training. Yes, it's new technology, and yes, it might seem intimidating at first. But with the right training, your team will soon see that AI isn't the complex beast it's often made out to be.

Here's a LinkedIn post from Collin Stewart, CEO of Predictable Revenue, that summarizes AI training and tips well:

Key AI tips for sales success

One last thing: patience is key. Everyone learns at their own pace, so give your team the time they need to get comfortable with AI. Rome wasn't built in a day, and neither is a highly-skilled, AI-powered sales team.

Let’s wrap this up

We’ve shown you the benefits of AI, listed the top 15 AI tools for sales, and offered tips on how to ease your team into using AI so they’re comfortable working with it.

With tools like Mixmax’s generative AI feature at your fingertips, the question isn't whether you should embrace AI, but rather, "Why on earth haven’t you done it already?"

Remember, AI is not about replacing you, the superstar salesperson. It’s about enhancing your existing abilities so you can focus on the good stuff.

Frequently Asked Questions (FAQ)

Are AI tools difficult to use?

Most AI tools are designed to be user-friendly. However, proper training and support are necessary to fully leverage the tool's capabilities.

Do AI tools replace salespeople?

No, AI tools don't replace salespeople. Instead, they assist salespeople, taking over mundane tasks and allowing them to focus on more strategic activities.

Is AI in sales expensive?

The cost of AI tools varies. However, the value they bring in terms of time savings, productivity increase, and sales growth can justify the investment.

Can I use multiple AI tools at once?

Yes, many sales teams use a suite of AI tools. However, it's important to ensure these tools integrate well to avoid information silos and inefficiency.

You deserve a spike in replies, meetings booked, and deals won.

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