Last week, the EU’s new privacy law, GDPR, changed the game for cold email and email tracking. Luckily, Mixmax helps you play by the new rules. Today, we’re announcing new features to keep your entire organization compliant, while providing you with actionable insights.
Automatically turn off tracking for recipients based in the EU
Mixmax will detect if you’re safe to track a recipient’s activity, and will turn tracking on or off as needed, without you having to think about it. Set it up here.
Related Post: Email tracking 101: Why you need read receipts for your emails
More fine-grained controls for email tracking
You can now turn tracking off for everyone in your company, or just for particular roles.
Or keep tracking on, but just turn if off for Sequences if you’re emailing a lot to recipients in the EU.
If you’re using sequences, ensure all bulk emails at your company have unsubscribe links. The unsubscribe links are controlled globally, and add to one centralized list.