Alexine Mudawar's Guide to Triple Threat Prospecting

What if you could turn more outreach into actual meetings? We sat down with Alexine Mudawar, CEO of Women in Sales, to get her playbook. As an award-winning seller, Alexine is known for smart, actionable strategies. In our conversation, she breaks down her "Triple Threat Prospecting" method. She also shares her insights on promoting diversity in sales, overcoming common SDR challenges, and using her Taekwondo background to build a winning mindset. This is one of our favorite conversations with women in sales.

Who is Alexine Mudawar?

Alexine Mudawar is the CEO of Women in Sales, but her journey started on the front lines of B2B tech. With over a decade of experience in SaaS sales, she didn't just participate—she excelled. Alexine built a reputation for being a top-performing seller who consistently surpassed her targets. This kind of sustained success in a competitive field like software sales isn't just about talent; it's about having a disciplined process and a deep understanding of the sales motion. She embodies the drive and strategic thinking that defines the best in the industry, making her a natural leader for a community dedicated to fostering those same qualities in other women.

A Career in SaaS Sales

For more than ten years, Alexine has been in the trenches of software sales, building a career marked by consistent high performance. She understands the challenges and triumphs of a sales role because she has lived them. Her success isn't just a line on a resume; it's a track record of winning awards and repeatedly exceeding ambitious sales goals. This hands-on experience gives her a credible and authentic voice. She knows what it takes to succeed, from prospecting and building relationships to closing deals, and she brings that practical wisdom to her leadership at Women in Sales.

Industry Recognition and Advocacy

It's one thing to hit your number, but it's another to do it so consistently that awards become a regular occurrence. Alexine has earned numerous "President's Club" awards, a hallmark of elite sales performers, alongside consistent quarterly high-achievement honors. Her success isn't just confined to quotas; she's also a prominent voice shaping the conversation around modern sales. Recognized as a LinkedIn Top Sales Voice, she shares her expertise and insights with a wide audience, advocating for better sales practices and empowering other professionals to grow in their careers. This blend of top-tier performance and industry advocacy makes her a uniquely influential figure.

About the Women in Sales Community

Founded on the principles of empowerment and support, Women in Sales is an online community dedicated to advancing women in the sales profession. The mission is simple but powerful: to create a space where women can connect, learn, and thrive together. What started as a dedicated group has exploded into a global movement, a testament to the clear need for such a resource in the industry. In just five years, the community has welcomed over 50,000 members from around the world, all united by the shared goal of lifting each other up and redefining the landscape of sales for the better.

Mission and Global Growth

The core mission of Women in Sales is to uplift, empower, and support women throughout their sales careers. It’s a simple idea with a profound impact. The community’s rapid expansion to over 50,000 global members in just five years shows how deeply this mission resonates. It has become a crucial hub for women seeking connection and professional growth in an often demanding field. This growth isn't just a number; it represents a powerful network of peers, mentors, and advocates who are actively working to create a more inclusive and successful future for women in the sales industry.

Resources and Member Support

The community provides tangible resources designed to help members at every stage of their sales careers. It’s a place to find your next great job opportunity, connect with mentors, and share valuable information with peers who understand your daily challenges. Women in Sales hosts a variety of online and in-person events, webinars, and workshops focused on skill enhancement. As sales becomes more technical, mastering the right tools is key. Learning to use AI-powered workflows, for example, can help reps automate repetitive tasks and focus more on building relationships—a skill this community actively fosters. It’s this combination of human connection and practical skill-building that makes the group so valuable.

Partnerships and Industry Impact

The influence of Women in Sales extends far beyond its membership. The community actively shapes the broader industry conversation through strategic partnerships and high-profile initiatives. A prime example is its long-standing collaboration with Demandbase. Together, they produce an annual list celebrating 100 of the most amazing women in sales, bringing much-needed visibility to the incredible talent and contributions of women in the field. By championing female leaders and creating platforms for recognition, the community is not just supporting its members; it's driving meaningful change across the entire sales profession.

How to Champion More Women in Sales

Use a language checker for job postings: When you're putting up a job posting,  use a tool that runs your language to check if it might potentially dissuade certain candidates.  

Reach out to university students: Start talking to less experienced people to help them explore what a career in sales looks like. If you start to identify candidates earlier on, that may change what some of the diversity within sales teams looks like today.

What Is the "Triple Threat Prospecting" Method?

When you're going to reach out to someone to prospect them, use these sales prospecting techniques:

1) Pull up their LinkedIn profile so that you have that in front of you.

2) Pick up the phone while you're on that LinkedIn profile. If the call goes to voicemail, leave them one.

3) Send your prospect an email telling them that you just left a voicemail and why you called.

That way, they'll have seen your face via a LinkedIn notification that you viewed their profile, they'll hear your voice via your voicemail, and they'll see that you followed up with an email that you promised you were going to send.

Executing Multichannel Sequences

The "Triple Threat" method is powerful because it builds recognition across different platforms. But manually tracking LinkedIn views, phone calls, and follow-up emails for every prospect is tough. It’s easy for leads to fall through the cracks when you’re juggling sticky notes and calendar reminders. To do this effectively at scale, you need a system. This is where building multichannel sequences becomes your secret weapon. By creating a sequence with automated email stages, manual call tasks, and LinkedIn connection steps, you turn a great prospecting idea into a repeatable playbook. This ensures every prospect gets the right touchpoints at the right time, helping you book more meetings without letting any opportunities slip.

How SDRs Can Push Through Common Roadblocks

Some of the most common challenges in the SDR role is moving into the AE role within their organization.

Here's how Alexine recommends overcoming that challenge:

• Try to suss some of this information out during the interview process.
• Make it clear that you're looking for an organization where you can be promoted to the AE role within X number of months.
• Ask for tangible examples of reps who have actually moved from an SDR into an AE role (and ask if you can meet with them).
• Ask if there are specific goals posts or metrics that you need to hit in order to make it happen. If so, can you put it into a plan that you're working towards?

Get really crystal clear on what it takes to move into an AE position so there are no surprises along the way.

Using Engagement Signals to Prioritize Follow-ups

After you’ve sent out dozens of prospecting emails, the next big question is always: who do I follow up with first? It’s easy to feel like you’re just guessing, hoping you pick the right person at the right time. This is where engagement signals come in. Think of them as the digital behavioral footprints your prospects leave behind. Every email open, link click, or content download is a clue that tells a story about their level of interest. Instead of working through your list alphabetically, you can follow the data to see who is paying attention and showing real intent. This moves your follow-up strategy from guesswork to a targeted, effective process.

The real power comes from using these signals to guide your actions. A prospect who opens your email five times and clicks your pricing page link is showing clear sales readiness and should be at the top of your list. This is where a sales execution platform becomes your secret weapon. For example, Mixmax works inside Gmail to show you real-time notifications for opens, clicks, and replies, so you know the exact moment a prospect is engaged. This allows you to follow up instantly, when you're top of mind, which is a big reason reps using Mixmax see reply rates as high as 52%. It helps you identify which leads are ready for a call versus those who might need more nurturing.

Actionable Tips for a More Productive Sales Day

The best way for Alexine to be super productive is by being hyper-organized with her calendar. 

Here are some of her sales productivity tips for organizing your daily calendar:

• Task out everything you have to do.
• Have a priority system in place to make sure everything you need to do by the end of the day gets done.
• Block off time in your calendar for specific tasks like follow-ups, pricing proposals, etc, to stay focused.
• Use a colour system in your calendar to make it easier to separate tasks.

Another tip is understanding and respecting your own limits.

If you're always working at full velocity and trying to be as productive as possible, you might eventually burn out. Start paying close attention and understand your tells before it happens.

If you need to take a day off, or a half day off, or vacation time in order to slow down and reset so you can be more productive in the long run, then go for it. 

Automate Administrative Work

Alexine’s advice to be hyper-organized is spot on, but manually managing every task and calendar block can feel like a full-time job in itself. Instead of spending your first hour organizing your day, you can use tools to handle the repetitive administrative work for you. Think about all the time spent scheduling follow-ups, logging notes, and updating your CRM. This is time you could be spending talking to customers and closing deals. By using AI-powered workflows, you can put these tasks on autopilot, giving you back hours in your day and ensuring nothing falls through the cracks. It’s like having a personal assistant who handles the busywork so you can focus on selling.

Syncing Activities to Your CRM

One of the biggest time-sucks for any sales rep is manually updating the CRM. You send an email, log it. You have a call, log it. It’s repetitive, and it pulls you away from the work that actually matters. This is also where Alexine’s system can break down—if your tasks aren’t accurately reflected in your CRM, you lose visibility. A sales execution platform that automatically syncs your activities is essential. For example, Mixmax works inside Gmail and pushes every email, meeting, and task to Salesforce or HubSpot without you lifting a finger. This ensures your records are always current, your manager can see what's happening, and you get back the time you were spending on data entry.

Which Sales Metric Matters Most for SDRs?

"The most valuable sales metric that I think SDRs can track—and this isn't gonna be a popular opinion—is actual revenue closed-won from deals that you sourced," says Alexine.

Although this might not benefit you in the short term because a lot of SDRs aren't paid off revenue, it will help you understand what deals actually have a chance at closing and which ones are moving to closed-won.

That way, when you move into the AE role, you know which deals to go after and you have an easier time focusing your pipeline accordingly.

What Taekwondo Teaches You About a Career in Sales

"A lot of what you're taught in the general practice of Taekwondo is about anticipating your opponent's next move," says Alexine. "And a lot of that psychology can be repurposed into sales."

Watch the full interview for more detailed responses above.

Frequently Asked Questions

What is the "Triple Threat Prospecting" method? This is a multichannel prospecting strategy created by Alexine Mudawar. It involves three steps performed in quick succession: viewing a prospect's LinkedIn profile, calling them and leaving a voicemail if they don't answer, and then sending a follow-up email. The goal is to build recognition across multiple platforms so your name is familiar when they see your email.

How can companies hire more women in sales? Alexine suggests two main strategies. First, use language-checking tools on job descriptions to remove biased wording that might discourage female candidates from applying. Second, engage with university students and recent graduates to introduce them to sales as a viable career path, which can help build a more diverse talent pipeline from the ground up.

What is the most important metric for an SDR to track? According to Alexine, the most valuable metric for an SDR is the actual revenue closed from the deals they sourced. While most SDRs are compensated based on meetings booked, tracking sourced revenue helps them understand which types of opportunities are most likely to close. This knowledge becomes a significant advantage when they transition into an Account Executive role.

How can I use this prospecting method without getting overwhelmed? The key is to use a system that organizes the workflow. Manually tracking every LinkedIn view, call, and email is difficult and prone to error. Using a sales execution platform to build multichannel sequences allows you to automate the email steps and create tasks for the manual actions like phone calls. This turns the method into a repeatable process that ensures no prospect is forgotten.

What's the best way to stay productive without burning out? Alexine recommends being "hyper-organized" with your calendar by blocking time for specific tasks and using a priority system. However, she also stresses the importance of recognizing your own limits. It's crucial to pay attention to signs of burnout and take time off when needed. Automating administrative work, like logging activities in your CRM, can also free up mental energy and time, allowing you to focus on high-value selling activities instead of manual data entry.

Key Takeaways

• Adopt the "Triple Threat Prospecting" method: Make your outreach more effective by combining three touchpoints. First, view your prospect's LinkedIn profile. Next, call and leave a voicemail. Finally, send an email referencing your call. This approach builds recognition and makes your message stand out.
• Champion diversity to build stronger teams: Attract a wider range of talent by auditing job descriptions for exclusionary language and recruiting directly from universities. Identifying and nurturing talent early helps you build a more diverse and successful sales organization.
• Focus on revenue to prepare for your next role: While SDRs are often measured by meetings booked, tracking the actual revenue closed from the deals you source is invaluable. This practice helps you understand what a high-quality opportunity looks like, preparing you to build a stronger pipeline as an AE.

Related Articles

• Productivity & Diversity in Sales: Conversations with Alexine Mudawar
• Modern Sales Prospecting Plan for SDRs and Self-Sourcing AEs
• B2B Sales Prospecting: 8 Strategies to Accelerate Pipeline Growth
• Signal-Led Sales: How to Use Buyer Signals for Better Outreach
• How to Improve Sales Engagement to Maximize Revenue