Why it’s important to perfect a sales email sign off
Make a strong last impression
The conclusion of your sales message might persuade recipients to take action, as some people navigate directly to the bottom to understand the sender’s purpose and identity.
Engage (or re-engage) your prospects
Your email’s objective should be capturing attention through relevant closing information. Including a call-to-action encourages recipients to respond. Interactive elements like surveys and GIFs enhance engagement.
Show a clear path to action
The clearer your closing lines, the higher the likelihood of a response. According to research cited, “Interest CTAs perform 30% better than specific or open-ended CTAs.” Rather than requesting immediate meetings, focus on selling the conversation itself.
Identify the sender (you)
Recipients need to recognize who is contacting them to avoid marking your message as spam. Enhanced credibility increases openness to conversation.
Provide contact information
Include details that facilitate easy contact:
- Phone number
- Business website
- Customer success stories or testimonials
- Calendar link
- LinkedIn profile
How to end a sales email to boost response rate
Ask a question that will get prospects thinking
Rather than promoting yourself, conclude with questions that compel responses. Frame questions to highlight what recipients miss by ignoring your message.
Include a CTA button
Use impactful, customized buttons rather than generic phrases like “Learn More.”
Create a corporate signature
Professional signatures building trust should contain:
- Your photograph
- Name and job title
- Phone number
- LinkedIn profile link
- Company logo
- Business website
Add a P.S. section
Postscripts are highly effective for capturing attention. Research indicates readers frequently examine P.S. sections before the main content, making personalized additions valuable for standing out.
Check spelling and grammar
Errors undermine credibility. Consider using grammar-checking tools to maintain professionalism.
What NOT to do at the end of your sales email
Don’t ask to schedule a meeting right away
Cold prospects typically don’t know you and won’t commit to immediate meetings. Build interest first before proposing formal meetings.
Don’t focus on yourself
Emphasize recipient needs rather than your company. Use “you” and “your” instead of “I” and “we.”
Don’t be uncomfortably pushy or aggressive
Avoid demanding language like “you have to,” “you should,” or “book now,” as these phrases risk alienating prospects.
30 email closing lines that actually work
Interest-based CTAs
- Are you actively trying to improve [prospect’s business goal]?
- I have a presentation on [prospect’s needs]. Want me to send it over?
- Open to exploring new strategies for [specific business process]?
- Interested in learning how [Competitor] is achieving [positive outcome]?
- Is fixing [problem] top of mind for you right now?
- Game to explore how [company] can help with this?
- Ever tried [type of solution] before?
- Would it help your team if they could [outcome]?
- We’ve helped companies like [Similar Client] achieve their goals. Want us to help you achieve yours?
- Would you be interested in us sharing some of our insights with you?
- I recently read an article about [industry trend] and thought it might interest you. Can I share the link?
- Interested in discovering how [industry leader] successfully navigated [challenge] using [your solution]?
- How confident are you in achieving [specific goal] with your current approach?
- Mind if I send over a report on [relevant topic with stats]?
- Ever considered implementing [type of solution] before?
- Open to receiving some valuable insights from us?
- Could your team benefit from the ability to [outcome]?
P.S. section
- P.S. Are you planning on attending [important event]? I’m psyched for it!
- P.S. I noticed you’re into [common interest]. I’m all ears if you want to chat about it!
- P.S. How would it feel to help your team achieve [goal] in half the time?
- P.S. Here’s what changed for the better when [Popular Company] decided to take a leap of faith with [Company].
- P.S. Just leaving this infographic on [topic] here in case you’re interested :)
- P.S. Just found this podcast episode on [relevant topic] that resonated with me. Thought you might find it interesting too.
- P.S. Thought this blog on [topic] might be interesting to you!
- P.S. How much time do you spend on [task] every day?
- P.S. Wondering if you’ve had a chance to explore the latest updates on [industry news].
- P.S. Heard about [event] happening next month. Would love to connect if you’ll be there!
- P.S. Found an interesting article on [topic] that aligns with our recent discussion.
- P.S. We just published a success story about [Client Name] and thought of how similar their situation was to yours.
Thank-you section
- I appreciate the time, [Prospect Name]. We look forward to working with you.
- Just in case you have questions, [Prospect Name], I attached a few resources below. Happy to help if you can’t find your answer.
- Thanks again, [Prospect Name]. I know how hectic your schedule is and I’m grateful you made time for this.
Conclusion
Every component of a sales message matters, but the closing section determines whether recipients reply or ignore your outreach. Success comes from “adding value to your email sign off with personalization and relevance.”
