Following up with a prospect is one of the most important steps in the sales journey.
Get this:
80% of prospects say “no” four times before they say “yes.”
40% of salespeople give up after the first “no.”
Yep, you read that right.
Imagine what your team is missing out on by giving up after the first (or fourth) rejection.
Following up again (and again, and again, and again) is the name of the game when it comes to sales.
But there are ways of going about it that will increase your revenue team’s chances of engaging with prospects.
Getting your follow up email subject lines just right is one of them, especially since it’s what will encourage your recipients to either open or toss your email.
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