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5 Expert Tips for Crafting a Lead Engagement Strategy

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Following up with a prospect is one of the most important steps in the sales journey.

Get this: 

  • 80% of prospects say “no” four times before they say “yes.”
  • 40% of salespeople give up after the first “no.”

Yep, you read that right.

Imagine what your team is missing out on by giving up after the first (or fourth) rejection.

Office gif follow up email subject line

Following up again (and again, and again, and again) is the name of the game when it comes to sales.

But there are ways of going about it that will increase your revenue team’s chances of engaging with prospects.

Getting your follow up email subject lines just right is one of them, especially since it’s what will encourage your recipients to either open or toss your email.

What is intent data blog
25 Follow Up Email Subject Line Examples for Revenue Teams Following up with a prospect is one of the most important steps in the sales journey. Get this:  80% of prospects say “no” four times before they say …
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“Sell me this pen.”

If you’re familiar with the film The Wolf of Wall Street, you know this classic sales line. It’s where Leonardo DiCaprio, as Jordan Belfort, is trying to teach his sales team how to sell anything to anyone. 

And the answer is always the same: find out what they need and give it to them.

Now, while Jordan Belfort and his team were peddling penny stocks and taking a crazy amount of narcotics, they were on to something. 

In order to sell anything, you need to know what your prospect wants. You need to understand their needs, their desires, their intent.

Knowing what your prospect wants is essential to sales, but figuring it out is like attempting to figure out the ending to Lost. 

Were they dead the whole time? Is the island purgatory? What even is the smoke monster?!

 

Lost

Just like we were never going to figure out Lost without watching hundreds of YouTube explainers, without some help, we’re never going to be able to read our prospect’s minds. 

But that’s where intent data comes in.

Intent data is a crystal ball for salespeople.

It’s the difference between cold calling and warm outreach. It’s what tells you that a prospect is interested in your product before they even know they’re interested.

If you’re looking to boost your sales pipeline and close more deals, this post is for you.

What is intent data blog
What Is Intent Data & How to Use It For Sales Engagement “Sell me this pen.” If you’re familiar with the film The Wolf of Wall Street, you know this classic sales line. It’s where Leonardo DiCaprio, as …
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Sales objections are common in every industry.

Think about it— how many objections have you gotten that sound something like, “We don’t need that right now,” or worse… 

“.” 

(In case you’re wondering, that represents no reply at all.)

This is because businesses are constantly changing and evolving, which can make it difficult for buyers to know exactly what they need. 

As a result, it’s important to be prepared with how you’ll address common objections. 

This post discusses the different types of objections and 9 of the most common sales objections you'll encounter–and how to respond to them.

9 Common Sales Objections in Tech (& How to Respond to Them)
9 Common Sales Objections (& How to Respond to Them) Sales objections are common in every industry. Think about it— how many objections have you gotten that sound something like, “We don’t need that …
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Your email staying Unread in someone’s inbox is the equivalent of digital purgatory. Seriously, it's worse than being ghosted by the person you've been texting for weeks. 

At least with ghosting, you can take solace in the fact that they were probably never that interested in you to begin with. 

But being completely ignored and left for dead unread? 

That's just cold.

You've put in the effort, crafted the perfect email, and hit Send only to have it disappear into the digital abyss. 

So, what gives? Is there a best time to send cold emails?

There are a few things that can contribute to your emails being left unread (forever), but one of the most common reasons is timing. 

Sending an email at the wrong time can mean the difference between getting read and getting deleted

There's nothing worse than putting all your time and effort into an email campaign only to have it go to waste because you hit Send at the wrong time.


So, when is the best time to send a cold email?

The answer, unfortunately, is that it depends. It depends on your industry, your recipient's location, and a whole host of other factors.

But don't worry, we've got you covered.

We did some digging and compiled a list of the best times to send cold emails for the highest open rate. 

best-times-to-send-cold-emails
The Best Times to Send Cold Emails to Improve Open Rate [Infographic] Your email staying Unread in someone’s inbox is the equivalent of digital purgatory. Seriously, it's worse than being ghosted by the person you've …
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Have you ever looked at a job description that included “regularly updating Salesforce” and thought to yourself, “Man, I love that”?

Didn’t think so.

We all know what a pain it is for sales reps to have to sign into Salesforce to log activity and update accounts.

The truth is, if your sales team doesn’t have Salesforce automation, people won’t want to join your organization.

And chances are those who are already on your team aren’t having a jolly good time because they don’t have the tools they need to be successful.

So what’s the solution here?

Salesforce Gmail integration. Boom.

5 reasons your team needs a Salesforce Gmail integration
5 Reasons Your Team Needs a Salesforce Gmail Integration Have you ever looked at a job description that included “regularly updating Salesforce” and thought to yourself, “Man, I love that”? Didn’t think so. …
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Picture this...

It’s Thursday afternoon, you’re on your fourth coffee, “Mr. Brightside” by The Killers is blasting through your headphones, and last night’s pizza is waiting in the fridge with your name on it.

Life is good.

You’re about ready to hit Send on a batch of sales emails you’ve prepared for your prospects. You’re feeling confident about it.

You scroll through them one last time, making sure everything checks out.

Then your song ends, and at that very moment, your eyes fixate on your email closing lines. 

You re-read them. Three times. Then your confidence wavers. Your email sign off sounds generic. Outdated.

“Is… is this why my email response rate sucks lately?” you think to yourself, horrified.

 

As a sales rep, there’s nothing more frustrating than spending time drafting emails for prospects only to be met with radio silence. 

And lately, that’s all you’ve been getting. You’re ready for a change.

If you want to know how to end a sales email to boost your response rate, you’ve come to the right place.

How to End a Sales Email to Boost Response Rate (with 21+ Examples) Picture this... It’s Thursday afternoon, you’re on your fourth coffee, “Mr. Brightside” by The Killers is blasting through your headphones, and last …
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