Introducing Mixmax AI - A New Era of AI Sales Tech

Too many salespeople waste valuable time and resources going after leads that are unlikely to convert.

Which hampers your teams’ ability to hit quota.

However, asking just a few sales qualification questions can ensure you place more high-quality opportunities in your pipeline.

At Mixmax, we sell to salespeople so we know how important (and hard) it is to maximize the chances of sales prospecting success.

We reached out to salespeople on our team and in our network to sales qualification best practices. Read on to understand:

Getting a response to sales prospecting emails was never easy, but since early 2020, the volume of emails people receive has skyrocketed.

Now, prospects are so overwhelmed that it’s impossible for them to read everything that lands in their inbox.

This means you need to change up your email outreach tactics to get a response.

Before, you could blast off a quick product summary and ask for a meeting.

Not anymore.

The mission for sales professionals (whether they choose to accept it or not) is now to connect with prospects as individuals and survive “inbox triage.”

And do it all at scale. With personalization.

With this in mind, we reached out to LinkedIn sales influencers and our own SDRs to find out what makes a great sales prospecting email, and which sales prospecting email templates get results.

Quick poll:

💀 Cold calling is deader than the Dodo.

💪 Cold calling is alive and kicking.

🧟 If cold calling is dead, I need a badge that says “Zombie Team Leader” cause my sales reps are still smiling and dialing like there’s no tomorrow.

Cold calling is, of course, far from dead, but it certainly ain’t getting any easier. Nobody likes being interrupted at the best of times, and today’s prospects are so overwhelmed that all they want is to hang up and get back to their to-do list asap. 

Ask the wrong questions and they’ll shut the conversation down faster than you can say “Can I interest you in a demo?”

Keeping them on the line long enough to share your vision of the bright future that awaits them (and, more importantly, book the next meeting) requires asking open-ended sales prospecting questions to keep the conversation going. And unless you possess the conversational skills of David Letterman, you’ll need to have a few prepared in advance.

We checked out what leading sales influencers are saying about cold calling, and the techniques they use to get prospects to open up

Over 3 billion emails were sent daily last year*. 

That’s a communication tsunami. 

If that stat leaves you feeling overwhelmed, imagine how your prospects feel, drowning in their overflowing inbox each morning as your sales email bobs about among the flotsam of their ever-growing to-do list. 

Standing out from the inbox crowd these days means ramping up your game when it comes to writing sales prospecting email subject lines.

Time was, lines like “Sales inquiry” or “Request for a meeting” might have actually landed you a meeting 😱. Now, anything too salesy will get you cast into the 7th level of inbox hell (the spam folder) faster than you can say “Got 15 minutes to talk this week?” 

At Mixmax, we have to admit to having a slight advantage: We sell to salespeople, so our prospects know where we’re coming from. But that doesn’t mean our hard-working sales reps don’t rack their brains daily to come up with engaging subject lines.  

To give them (and you) a helping hand, we reached out to sales influencers and prepared a lifesaving list of the best cold email subject lines for sales prospecting that should help boost your email open rates.

Sales prospecting and lead generation are both designed to fill your sales pipeline with potential customers. But they’re not the same thing.

So what’s the difference? 

Good question.  

Talk to a lot of people and you’ll end up more confused than before, as they’re often used interchangeably. 

It’s important to get it right, though, as the right process for your company depends on your product, customer base, stage of growth, and more. 

Get it wrong and you could be wasting valuable time and resources. 

We asked our top prospectors to clear up the differences between sales prospecting vs lead generation.

New prospects are skittish creatures. Approach them in the wrong way and they’ll take off faster than a gazelle who’s spied a lion at the watering hole.

And who can blame them? In today’s hyper-connected world where everyone is being prospected 24/7, time and attention are fast becoming more valuable commodities than gold. 

At Mixmax, we sell to sales professionals, so they’re on to us even before our magnificent manes come into view. That’s why we’re always looking for sales prospecting techniques to put us ahead of the game. 

We reached out to top sales influencers and chased down our own hardworking SDRs to learn how they gear up for prospecting success. 

Read on to find out how to stay ahead of the prospecting pack.

Question: Would you apply for this job?

Wanted: Highly resilient individual to perform thankless, repetitive tasks. 

Must have:

• The tenacity of a worker ant.
• The drive of a Ferrari.
• Skin of a rhinoceros.
• Overdeveloped chin (to take rejection on).
• Ability to walk through fire and emerge unscathed.

Tempted?

Us either.

Yet that’s what SDRs face daily when prospecting. It takes a special individual to tackle the many sales prospecting challenges involved in tracking down suitable prospects, performing cold outreach, and building pipeline.

And do it all at scale. With a smile on their face.

At Mixmax, we sell to salespeople, so we feel your prospecting pain. We asked our top sellers and reached out to sales influencers to get the tips, tricks, and tools they use to overcome common prospecting challenges.

Come with us if you want to become a quota-crushing productivity beast..

Building a healthy sales pipeline starts with effective prospecting. And that, done right, takes a lot of time and effort.

If you’re still manually researching potential customers and checking contact details you might as well be trotting around in a pony and trap while your competitors zip by in flying cars.

To make matters worse, with everyone stepping up their tech game, investing in a few stand-alone sales prospecting tools, and crossing your fingers just won’t cut it anymore.  

What you need is a killer tech stack that works together to supercharge your prospecting efforts and steer you out of the dark ages and into the 21st century.

We sell to sales professionals in fast-growth environments, so we know how important it is to have reliable data and insights at your fingertips. So we asked our top salespeople what tech they use to stay one step ahead.

Related post: 20 Best Sales Automation Tools to Give Your Reps Superpowers