Introducing Mixmax AI - A New Era of AI Sales Tech

You’ve decided to automate parts of your sales process, go you!

How you build and scale your sales automation workflow will massively dictate the success (and adherence) of your sales reps. 

But where do you start with automation? And more importantly—where do you stop?

There are many things that robots are better at than humans are, and that includes:

• Pulling data together
• Keeping track of conversations and files
• Enriching data
• Checking in with customers that have gone quiet
• Reminding you that you haven’t followed up on an important email
• Dancing

Okay...maybe humans still have the upper hand over dancing—but for some reason, human sales reps are still handling a lot of these tasks regularly when robots can do them better. Those should be automated.

Just like dancing, humans are better at creativity, empathy, and developing relationships with other humans.

So if you’re trying to build a workflow that combines the unique capabilities of humans and robots, this article is for you.

During the gold rush, miners spent days, lifetimes, sifting through piles of dirt searching for nuggets of gold. It was time-consuming, backbreaking, dangerous work.

Sound familiar? 

Ok, modern sales prospecting isn’t dangerous, but it has plenty in common with its namesake. Like sifting through piles of information to identify potential customers, which, done at scale, takes a lot of time and effort. 

To make matters worse, other prospectors are constantly encroaching on your patch and prospects are so saturated that even 30 seconds of their attention is like gold dust. 

We feel your pain. You see, at Mixmax, we sell to salespeople (yeah, that’s as tough as it sounds). 

The good news is, adopting sales prospecting best practices and investing in the right tech can make you a more efficient and effective prospector and help boost revenue. 

Related post: Customer Success and Sales: Your Next Dream Team

We asked our top salespeople for their top quota-crushing tips. By the time you’re done reading this, you’ll be fully equipped with all the tools you need to supercharge your prospecting efforts. 

Pick up your pickaxe and let’s get to it.

You’re hot on the trail of a juicy lead, so you send them an email packed with useful info. Everything they could ever want to know about your company and product. 

Then, you wait to hear back. 

And wait, and wait, and…

Nothing. 

Crickets.

What could possibly have gone wrong? 

Well, for a start, one-off emails alone are very unlikely to get a response. These days, competing for a prospect’s valuable time and attention takes a well-organized military-style campaign involving multiple channels and exquisite timing. 

Fortunately, sales email sequence tools make it easy for you to put one together.  

At Mixmax, we sell to salespeople, so we know exactly what you need. We asked our reps to share their secrets about how to write sales email sequences and achieve your goals faster. 

Kind folk that they are, they even threw in some sales email sequence examples you can steal. 

Let’s get started. 

We don’t need to tell you remote working is here to stay. In a recent Gallup survey, nine in 10 remote workers want to maintain remote work to some degree. 

The types of workers making this transition? Salespeople. As sales teams transition between working in the office and working at home, companies must launch new initiatives to help sales reps be successful in this new permanent way of working.

With fewer face-to-face interactions, like in-person meetings or watercooler check-ins, it’s vital to create a plan that keeps the sales department connected in an ultra-flexible working environment. Below are five tips to guide sales teams during the transition.

We’ve all been there. You spend hours crafting the perfect email, send it out into the ether, and…

Tumbleweed.

You’re too busy to follow up immediately, and by the time you get around to it your lead has gone so cold you need a blowtorch to thaw it out.

Learning to write email sequences is key to minimizing this pain. Sequences allow everyone from SDRs to AEs to CSMs to take a more structured, effective approach to generating demand, building pipeline, deal management, success, renewals, and expansion.

At Mixmax, it’s our mission to empower our users to start multiple fruitful conversations with prospects and customers. And keep them going.

Think about it – would you rather go to a restaurant that all of your friends highly recommended and you read its positive reviews online or the one that’s always empty when you pass by?

Even if you haven’t thought of it that way, social proof impacts our decisions, from picking a restaurant to deciding which software you’re going to choose for your team.

The principle is clear enough, but what does it mean, and how does social proof increase sales?

B2B sales ain’t what they used to be, and that’s a good thing.

Omnichannel is the new normal, and buyers expect to be engaged when and where it suits them by sellers who are available 24/7 to help solve their problems.

It’s a lot for mere mortals to keep up with. Thank goodness we can now clone sales reps!

No? In that case, you’ll need another way to give them selling superpowers while we wait for the future to arrive.

B2B sales automation has the power to make your reps more productive and effective, which is good news for your bottom line. You need to get it right though. Cloning successful sales plays and messaging is all well and good, but if you’ve ever felt trapped in an endless feedback loop trying to get past a chatbot gatekeeper, you’ll know artificial isn’t always the intelligent choice.

Robots hit it out of the park when it comes to tasks (normal) humans run a mile from, like admin, data entry, and analytics. But humans leave them standing when it comes to the kind of long-term nurturing required for B2B sales.

That’s why top-performing sales organizations are those that successfully marry people and tech to great effect.

We’re your matchmakers of choice when it comes to B2B sales automation, having helped numerous B2B companies successfully automate sales and become more human.

Believe it not, cold calling is still effective in 2021.

Don’t worry, we get why you probably shudder at the mere mention of cold calling. We’ve all been there: the phone rings, you answer, someone starts frantically talking about who they are and what they have to offer: 

“…Would you like to find out more? We have…”

You hang up, roll your eyes, and carry on with your day. Receiving the call was bad enough but could you possibly even think of being the sales rep actually making the cold call? 

Rest assured, cold calling doesn’t need to be a waste of your or your prospect’s time.

If you’re looking to automate parts of your sales processes, you’ve probably realized there’s no shortage of sales automation tools to choose from. So why not go ahead and automate the whole sales cycle? 

Well, as a wise man once said, “With great power comes great responsibility.”

When it comes to sales automation, quantity doesn’t equal quality. If it’s not done right, sales automation can end up worsening, not improving, the customer experience. 

The trick is knowing where to draw the line. 

Robots are great at many things human salespeople aren’t. Like tedious admin, logging interactions, tracking performance and analyzing data, to name just a few. 

Empathy, listening to complex problems, and building the trust required for someone to actually buy from you? Yeah, not so much. 

Successful sales automation is about hitting that sweet spot where humans and robots combine and complement each other to the best effect. That means building a tech stack that fits your needs and processes, and that your human salespeople will actually use. 

We know all about sales sweet spots as our top-performing humans spend hours listening to our customers and designing solutions to help them. 

We asked them to pick their top 10 tools to play on a human-robot sales dream team and share them with you.