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We’ve all been there. You spend hours crafting the perfect email, send it out into the ether, and…

Tumbleweed.


You’re too busy to follow up immediately, and by the time you get around to it your lead has gone so cold you need a blowtorch to thaw it out.


Learning to write email sequences is key to minimizing this pain. Sequences allow everyone from SDRs to AEs to CSMs to take a more structured, effective approach to generating demand, building pipeline, deal management, success, renewals, and expansion.

At Mixmax, it’s our mission to empower our users to start multiple fruitful conversations with prospects and customers. And keep them going.

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How to Write Email Sequences That Sell [Plus FREE Template] We’ve all been there. You spend hours crafting the perfect email, send it out into the ether, and… Tumbleweed. You’re too busy to follow up …
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Think about it – would you rather go to a restaurant that all of your friends highly recommended and you read its positive reviews online or the one that’s always empty when you pass by?


Even if you haven’t thought of it that way, social proof impacts our decisions, from picking a restaurant to deciding which software you’re going to choose for your team.

The principle is clear enough, but what does it mean, and how does social proof increase sales?

How to Use Social Proof to Increase Sales Email Engagement Think about it – would you rather go to a restaurant that all of your friends highly recommended and you read its positive reviews online or the one …
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B2B sales ain’t what they used to be, and that’s a good thing.

Omnichannel is the new normal, and buyers expect to be engaged when and where it suits them by sellers who are available 24/7 to help solve their problems.

It’s a lot for mere mortals to keep up with. Thank goodness we can now clone sales reps!

No? In that case, you’ll need another way to give them selling superpowers while we wait for the future to arrive.

B2B sales automation has the power to make your reps more productive and effective, which is good news for your bottom line. You need to get it right though. Cloning successful sales plays and messaging is all well and good, but if you’ve ever felt trapped in an endless feedback loop trying to get past a chatbot gatekeeper, you’ll know artificial isn’t always the intelligent choice.

Robots hit it out of the park when it comes to tasks (normal) humans run a mile from, like admin, data entry, and analytics. But humans leave them standing when it comes to the kind of long-term nurturing required for B2B sales.

That’s why top-performing sales organizations are those that successfully marry people and tech to great effect.

We’re your matchmakers of choice when it comes to B2B sales automation, having helped numerous B2B companies successfully automate sales and become more human.

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The Definitive Guide to B2B Sales Automation B2B sales ain’t what they used to be, and that’s a good thing. Omnichannel is the new normal, and buyers expect to be engaged when and where it suits …
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Believe it not, cold calling is still effective in 2021.

Don’t worry, we get why you probably shudder at the mere mention of cold calling. We’ve all been there: the phone rings, you answer, someone starts frantically talking about who they are and what they have to offer: 

“…Would you like to find out more? We have…”

 

You hang up, roll your eyes, and carry on with your day. Receiving the call was bad enough but could you possibly even think of being the sales rep actually making the cold call? 

Rest assured, cold calling doesn’t need to be a waste of your or your prospect’s time.

How to Improve Your Cold Calling Scripts Believe it not, cold calling is still effective in 2021. Don’t worry, we get why you probably shudder at the mere mention of cold calling. We’ve all …
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If you’re looking to automate parts of your sales processes, you’ve probably realized there’s no shortage of sales automation tools to choose from. So why not go ahead and automate the whole sales cycle? 

Well, as a wise man once said, “With great power comes great responsibility.”


When it comes to sales automation, quantity doesn’t equal quality. If it’s not done right, sales automation can end up worsening, not improving, the customer experience. 

The trick is knowing where to draw the line. 

Robots are great at many things human salespeople aren’t. Like tedious admin, logging interactions, tracking performance and analyzing data, to name just a few. 

Empathy, listening to complex problems, and building the trust required for someone to actually buy from you? Yeah, not so much. 

Successful sales automation is about hitting that sweet spot where humans and robots combine and complement each other to the best effect. That means building a tech stack that fits your needs and processes, and that your human salespeople will actually use. 

We know all about sales sweet spots as our top-performing humans spend hours listening to our customers and designing solutions to help them. 

We asked them to pick their top 10 tools to play on a human-robot sales dream team and share them with you.

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10 Best Sales Automation Tools: Key Features & Pricing [2022] If you’re looking to automate parts of your sales processes, you’ve probably realized there’s no shortage of sales automation tools to choose from. …
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Your sales reps are busy, busy, busy, but for some reason, they’re struggling to fill their pipeline and meet targets. They’re so busy they can’t even keep up with tasks like updating your CRM, which is affecting your data quality and ability to forecast.

A sales engagement platform is one way to supercharge their performance and provide you with the insights you need to improve. But with several solutions on the market, all boasting similar features, how do you know what’s right for your team?  

We’ve put together a rundown of the 7 best sales engagement platforms to help you decide.

7 Best Sales Engagement Platforms: Reviews, Features & Pricing Your sales reps are busy, busy, busy, but for some reason, they’re struggling to fill their pipeline and meet targets. They’re so busy they can’t …
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It’s a familiar story: you have loads of great prospects and some promising deals in your pipeline but they seem to take forever to progress and many simply fall through the cracks.

A few deals lost or delayed can make the difference between crushing your targets—or falling short for the quarter. How can your sales team engage your customers better to get deals moving faster?

Between making calls, sending emails, and giving demos (not to mention, reflecting all this in the CRM) your busy AEs have limited time. They need to make better use of the limited time they spend with prospects and the easiest way to do that is to start asking better questions.

Even the best sales reps can struggle to find the perfect qualifying and discovery questions, while even the most process-oriented rep can miss something. Having these questions outlined and written down to follow as part of your sales process can make sure that you cover all your bases.

In this article, you’ll get 24 open-ended sales engagement questions that have been shared with us by top sales performers. These questions will:

24 Open-Ended Sales Engagement Questions to Close Deals Faster It’s a familiar story: you have loads of great prospects and some promising deals in your pipeline but they seem to take forever to progress and many …
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Your sales reps seem very busy. You know for a fact they’re working on a lot.

And they say they have too much on their plate.

Yet, the results you need aren’t there.

You thought you had good leads, good prospects, but they’re not progressing fast enough down the pipeline because reps can’t handle everything on their plate.

Since you’re on this page, you’ve probably identified that it’s an internal problem, and not just a need for more sales reps doing the wrong thing.

How can you help your reps be more productive?

You’ve heard that sales engagement—or is it sales enablement?—is the solution to spending too much time trying to diagnose, optimize and scale sales. But which is it that you need?

In this article, we’ll walk you through what sales engagement is, how it differs from sales enablement and how to decide which is right for your teams.

After reading this, you’ll:

Sales Engagement vs. Sales Enablement: What Are They? Your sales reps seem very busy. You know for a fact they’re working on a lot. And they say they have too much on their plate. Yet, the results you …
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