Rita Melkonian

Rita Melkonian

Rita Melkonian is the content marketing manager @ Mixmax with 8+ years of experience in the world of SaaS and automation technology. In her free time, she obsesses over interior design and eats her way through different continents with her husband & daughter (whose fave word is "no").

Recent Posts from Rita Melkonian

Rita Melkonian

Rita Melkonian

Rita Melkonian is the content marketing manager @ Mixmax with 8+ years of experience in the world of SaaS and automation technology. In her free time, she obsesses over interior design and eats her way through different continents with her husband & daughter (whose fave word is "no").

Posts by Rita Melkonian

Multithreading sales guide

Sales Sales Engagement Multithreading sales: The ultimate guide to win more deals If you’ve ever had a deal fall apart because your main contact went silent, you’re not alone. Relying on a single stakeholder to champion your …

how to build a sales network

Sales Mixology How to build a sales network to crush quota feat. Stephen Oommen Sales is changing. The days of relying solely on cold outbound and high-volume dials are fading fast.

Email deliverability software tools blog

Sales Sales Engagement 6 best email deliverability software tools in 2025 Writing a relevant, evocative sales email takes some serious thought.

sales meeting agenda

Sales Sales Engagement Sales meeting agenda that closes deals (with templates) A sales meeting agenda isn’t just a formality—it’s your roadmap to a high-impact, productive conversation.

meeting follow up

Sales Sales Engagement 5 sales meeting follow-up tips (+ email templates) Your sales meeting went well — awesome!

AI in sales

Sales Sales Engagement How to use AI in sales the right way feat. Leslie Venetz With artificial intelligence (AI) weaving its way into nearly every aspect of the sales funnel, sales leaders are navigating uncharted waters.

Top 5 sales closing techniques blog

Sales Sales Engagement Top 5 sales closing techniques (+ example phrases) When it comes to sales closing techniques, there’s no one-size-fits-all playbook.

sales methodologies for b2b salespeople

Sales Sales Engagement The 3 sales methodologies every B2B salesperson must know Deciding which sales methodology to use can feel like trying to pick a Netflix show with your partner—so many options, so much pressure.

go to network playbook with scott leese

Sales Sales Engagement Go to network playbook: Using referrals to win more deals, feat. Scott Leese Cold calls are being screened. Emails are being filtered to oblivion. LinkedIn requests are being ignored.

AI for customer success blog

Customer Success 5 innovative ways to use AI for customer success teams At first glance, using AI for customer success (CS) might seem like a bad idea.

Storytelling in sales

Sales Sales Engagement Storytelling in sales: 4 principles and 3 story examples to imitate Wouldn’t it be great if, when you spoke to prospects, you had the impact of a blockbuster movie trailer—grabbing their attention, sparking curiosity, …

mental health in sales with Lindsay Rios

Sales Sales Engagement Why mental health in sales matters feat. GTM leader Lindsay Rios Sales can be a wild ride. One minute, you’re celebrating a closed deal; the next, you’re ghosted by a dream prospect.