“Sell me this pen.”
If you’re familiar with the film The Wolf of Wall Street, you know this classic sales line. It’s where Leonardo DiCaprio, as Jordan Belfort, is trying to teach his sales team how to sell anything to anyone.
And the answer is always the same: find out what they need and give it to them.
Now, while Jordan Belfort and his team were peddling penny stocks and taking a crazy amount of narcotics, they were on to something.
In order to sell anything, you need to know what your prospect wants. You need to understand their needs, their desires, their intent.
Knowing what your prospect wants is essential to sales, but figuring it out is like attempting to figure out the ending to Lost.
Were they dead the whole time? Is the island purgatory? What even is the smoke monster?!
Just like we were never going to figure out Lost without watching hundreds of YouTube explainers, without some help, we’re never going to be able to read our prospect’s minds.
But that’s where intent data comes in.
Intent data is a crystal ball for salespeople.
It’s the difference between cold calling and warm outreach. It’s what tells you that a prospect is interested in your product before they even know they’re interested.
If you’re looking to boost your sales pipeline and close more deals, this post is for you.