January 5, 2022

Gong’s 52% Email Reply Rate, Fuelled by Mixmax

Gong’s 52% Email Reply Rate, Fuelled by Mixmax | Mixmax

"Since we implemented Mixmax, our open rates are 86%, our reply rates are 52%, and our RSVP "yes" rates are 41%." — Jameson Yung, VP of Sales at Gong.io


Who is Gong?

Gong.io, founded in 2015, is the leading conversation intelligence platform for B2B sales teams. Gong’s award-winning technology leverages AI to record, transcribe, and analyze sales calls, empowering customers to identify and scale effective sales conversations.

Gong has consistently received industry accolades, including recognition among G2 Crowd’s Top 100 Best Software Companies.

What was their objective?

With increased demand for its solutions, Gong needed a customer engagement and workflow automation tool capable of aligning outbound communication across sales and customer success departments.

In this case study, you’ll learn why Gong.io chose Mixmax.

“I wish we had started using Mixmax a lot sooner. It makes my life much, much easier.”

Consolidating multiple tools into one

Like many companies these days, Gong was struggling to balance multiple communication tools.

Their main challenges that reduced efficiency included:

  • Overlapping email tracking systems
  • Multiple calendaring tools
  • Endless to-do lists reduced efficiency

Seeking a simpler approach to outbound communication, the team turned to Mixmax.

“We switched to Mixmax because it consolidates everything we were doing across multiple tools,” said Samantha Kennedy, Manager of Customer Success at Gong.io. “Not only did it allow us to get everything in one place, but it makes communication easier and more efficient.”

Gmail and Google Calendar integrations solved a major challenge for the Gong team. “We needed a useable email tool that could plug into Gmail,” said Jameson Yung, VP of Sales at Gong.io.

Mixmax’s Google Chrome extension, installed by more than 94,000 users, accelerated time to value. “Mixmax has a really easy onboarding process,” Kennedy said. ”It’s very user-friendly.”


          Related post: Reduce Churn with Customer Success and Sales Collaboration

Streamlined account management

With Mixmax, Gong’s customer success team has experienced a significant uptick in productivity and task management.

“My favorite feature is the ‘remind me’ functionality, which I use on every single email that I send,” Kennedy said. “It allows me to stay on top of my accounts to make sure I get the response that I need.”

Mixmax also makes email scheduling a reality, providing another layer of efficiency to the team’s workday.

Improved collaboration is an additional byproduct of using Mixmax.

“Using templates has enabled our growing team to collaborate between different departments,” Kennedy said. “Mixmax streamlines collaboration between sales and customer success.” By clicking on the “share this email” button, users can convert any email thread into a shareable conversation—without clogging other team members’ inboxes.

Moving the sales needle

Customer success isn’t the only department benefitting from Mixmax. With Mixmax’s advanced email tracker, hassle-free meeting scheduling, and ability to send hundreds of personalized emails at scale, Gong is moving the needle on sales, too.

“Since implementing Mixmax, our open rates are 86%, our reply rates are 52%, and our RSVP rates are 41%,” Yung said. “I’ve never seen a product that caused so many people around the office to say, ‘This is cool!’.”

Fun fact: Gong + Mixmax unite

If you're a Gong user and are considering a sales engagement solution, you're in for a treat.

Gong and Mixmax have joined forces to allow users to easily send call recordings from Mixmax to Gong for analysis.

Here’s how it works once the Mixmax + Gong integration is configured:

  • Once the call is complete, you can review your recording directly in Gong.
  • As long as the call recipient is a Contact or Lead in your Salesforce instance, they will be identified in Gong automatically.  

⬇️ Watch the video, and click here to start your risk-free, 14-day trial of Mixmax.


Note: The Gong integration is available for Mixmax Enterprise customers who use the Mixmax Dialer, have call recording enabled, and have the Mixmax Salesforce integration configured.

You deserve a spike in replies, meetings booked, and deals won.

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