Recent Posts from Sam Shepler, Testimonial Hero

Think about it – would you rather go to a restaurant that all of your friends highly recommended and you read its positive reviews online or the one that’s always empty when you pass by?

Even if you haven’t thought of it that way, social proof impacts our decisions, from picking a restaurant to deciding which software you’re going to choose for your team.

The principle is clear enough, but what does it mean, and how does social proof increase sales?