Both tools deliver insights into which messages and content get the most replies, link clicks, and content downloads, so you can compare impact.
However, Yesware insights are less granular than Mixmax. While Mixmax lets you track email open rates, clicks, bounces, replies, downloads, and RSVPs across templates, email sequences, and recipients, Yesware’s limited reporting capabilities make it hard to pinpoint what’s working and what’s not.
With Yesware, you also need to specify whether files are downloadable before sending, and ask people to enter their names before sharing your content if you want deeper insights, which can be annoying for recipients.
Mixmax reporting delivers granular insights into performance by template, team, account, rep, or email sequence. It’s also easy to share reports with your team or with other stakeholders.
By contrast, Yesware’s reporting capabilities are much more limited. It’s hard to segment by territory or understand engagement over time. Data may also be amalgamated, which makes it difficult to track the performance of shared templates.