You cannot force your AEs and CSMs to work from your sales engagement platform. Mixmax was built for Gmail and Salesforce and provides your reps with a choice. AEs and CSMs tend to spend their day in Gmail and rely heavily on our Gmail and Salesforce integration, while SDRs prefer to manage all of their tasks from their Mixmax dashboard. Some of our customers work exclusively from Salesforce. Being a sales engagement platform for all revenue teams means empowering all reps to do their best work, not just SDRs.
Mixmax Gmail sidebar lets you manage tasks, send LinkedIn InMail, promote team coaching and alignment with Team Live Feeds, access and update Salesforce, and quickly access prospect and tracking data right from your inbox.
Even though Salesloft has a Gmail integration, it is clunky and not as powerful. Salesloft was built for reps who want to work exclusively from their platform. If your AEs and CSMs aren’t willing to do that, you will end up overpaying for solution that over a half of your revenue team isn’t using.