Mixmax’s powerful, intuitive rules engine empowers sales teams to automate workflows and processes across multiple teams and tools based on the interactions that create value for your prospects and customers, and get results.
Cue up a call task when a contact opens your email more than x times, create customized follow-up emails depending on poll answers, or send out a thank-you and automatically reassign a prospect to your customer success team when they convert.
With Groove, automation is isolated to Flows only, not on one-to-one emails. Offers less trigger, filter, and action options vs Mixmax.
Mixmax comes with customizable, intuitive triggers out of the box.