Recent Posts from Grace Lau, Dialpad

Believe it not, cold calling is still effective in 2021.

Don’t worry, we get why you probably shudder at the mere mention of cold calling. We’ve all been there: the phone rings, you answer, someone starts frantically talking about who they are and what they have to offer: 

“…Would you like to find out more? We have…”

You hang up, roll your eyes, and carry on with your day. Receiving the call was bad enough but could you possibly even think of being the sales rep actually making the cold call? 

Rest assured, cold calling doesn’t need to be a waste of your or your prospect’s time.