Mixmax works inside Gmail and syncs to Salesforce, giving SDRs the sequencing, deliverability, and pipeline visibility they need without a second app to log into.
Outbound Stays Active
Sequences run multi-touch cadences from Gmail with personalization, A/B variants, and reply auto-pause. SDRs build once, the system runs the cadence.
Replies Reach Faster
Real-time engagement signals appear in Gmail with Smart Send timing — SDRs see opens, clicks, and reply intent inside the thread, not in a dashboard.
Meetings Convert Replies
Embed availability inside any reply email and let prospects book in one click. Round-robin routes meetings to the right AE automatically — no scheduling tool to license alongside.
Multi-step sequences, engagement-driven follow-up, scheduling, and Salesforce sync — all in the inbox where SDRs already write outbound.
1 / 4 Outbound Stays Active
Sequences run multi-touch cadences from Gmail with personalization, A/B variants, and reply auto-pause. SDRs build once, the system runs the cadence.
- Multi-step cadences
- Personalization at scale
- Auto-pause on reply
2 / 4 Replies Reach Faster
Real-time engagement signals appear in Gmail with Smart Send timing — SDRs see opens, clicks, and reply intent inside the thread, not in a dashboard.
- Real-time signals in Gmail
- 67% Smart Send opens
- Engagement-triggered prompts
3 / 4 Meetings Convert Replies
Embed availability inside any reply email and let prospects book in one click. Round-robin routes meetings to the right AE automatically — no scheduling tool to license alongside.
- One-click booking
- AE round-robin routing
- No separate scheduler
4 / 4 Salesforce Captures Touch
Every sequence step, open, click, reply, and meeting writes to the matching Salesforce contact and opportunity automatically — pipeline data stays current without rep effort.
- Auto-logged activity
- Bidirectional sync
- Clean pipeline data
Frequently asked questions
How does Mixmax work for SDRs running outbound?
Mixmax runs inside Gmail. SDRs build multi-step sequences with personalization tokens and Smart Send timing, launch from compose, and watch real-time engagement signals (opens, clicks, replies) surface in the inbox. When a prospect replies, the sequence auto-pauses; when an SDR books a meeting from a reply, it lands on both calendars and writes to Salesforce automatically. The whole motion happens in one tab.
Can SDRs run sequences at the same volume Mixmax handles as in dedicated cold-email platforms?
For most B2B SDR motions, yes. Mixmax sequences support multi-touch cadences with personalization, A/B variants, time-zone send rules, and reply auto-pause. Where dedicated cold-email platforms pull ahead is high-volume cold-email lead gen using multiple sending inboxes for deliverability rotation. For sequences sent from an SDR's own inbox at standard B2B volumes, Mixmax handles the load.
What reply rate can an SDR expect from Mixmax?
Mixmax SDR customers see 52% reply rates on outbound sequences on average. The number depends on list quality, persona, message, and offer — but the ceiling is much higher than what most SDRs see from external sequencing tools, because cadences run with proper personalization, Smart Send timing, and engagement-driven follow-up.
How does Mixmax handle the SDR-to-AE handoff?
When an SDR books a meeting from a sequence reply, Mixmax routes the booking to the right AE (round-robin or assigned territory), writes the meeting to Salesforce on the contact and opportunity, and logs the full email and engagement history to the record. The AE picks up with complete context — no manual handoff doc needed.
Does Mixmax replace the SDR's existing tools or add to them?
Mixmax replaces the sales engagement platform layer (sequencing, tracking, scheduling) and the Salesforce-Gmail sync layer. It runs alongside data tools (Apollo, LinkedIn Sales Navigator) for prospecting and the CRM (Salesforce or HubSpot) for system of record. Most SDR teams find the tool count drops by one or two after the switch.
How long does it take an SDR to ramp on Mixmax?
SDRs typically run their first sequence on day one. The interface is Gmail compose, which they already know — sequencing adds a button and a sidebar, and the personalization tokens are familiar. Teams hit 90% week-one adoption because the workflow doesn't ask reps to learn a new application.
Stop switching between Gmail and SEPs
See how Mixmax gives SDRs sequencing, engagement signals, scheduling, and Salesforce sync — all inside Gmail, without the second app.
