Mixmax works inside Gmail and syncs to Salesforce, putting daily sales execution where reps actually work — not behind a Salesforce-anchored UI that gets visited less than the CRM team thinks.
Cadences Begin Inbox
Sequences build and run from Gmail compose with personalization, A/B variants, and reply auto-pause. Reps don't pivot to Salesforce to manage cadences.
Tracking Surfaces Threads
Opens, clicks, and engagement signals appear inside the Gmail thread in real time, with Smart Send timing keeping average open rates at 67%.
Meetings Open Inline
Embed availability inside any email and book in one click — no separate scheduler app, no Salesforce-anchored scheduling flow that adds steps.
Sequencing from Gmail compose, real-time engagement signals, native scheduling, and bidirectional Salesforce sync — anchored in the inbox where sales reps already work.
1 / 4 Cadences Begin Inbox
Sequences build and run from Gmail compose with personalization, A/B variants, and reply auto-pause. Reps don't pivot to Salesforce to manage cadences.
- Sequences from Gmail
- Auto-pause on reply
- A/B variants
2 / 4 Tracking Surfaces Threads
Opens, clicks, and engagement signals appear inside the Gmail thread in real time, with Smart Send timing keeping average open rates at 67%.
- Real-time signals in threads
- 67% Smart Send opens
- In-context follow-up
3 / 4 Meetings Open Inline
Embed availability inside any email and book in one click — no separate scheduler app, no Salesforce-anchored scheduling flow that adds steps.
- One-click email booking
- Round-robin built in
- No second scheduler
4 / 4 Salesforce Mirrors Two-Way
Bidirectional sync writes every email, meeting, reply, and engagement signal to Salesforce automatically — same fidelity as Groove, initiated from the inbox.
- Auto-logged activity
- Bidirectional sync
- Same fidelity
Frequently asked questions
What's the practical difference between Groove and Mixmax?
Both serve teams that use Gmail and Salesforce, both sync activity bidirectionally, and both run sequences. The structural difference is the anchor: Groove was built Salesforce-first with Gmail as a sidebar overlay. Mixmax is Gmail-first with Salesforce as a synced backend. For teams whose reps spend most of their day in Gmail, the anchor point shapes adoption and daily workflow.
Does Mixmax sync to Salesforce as deeply as Groove?
Yes. Mixmax syncs bidirectionally with Salesforce — every email, meeting, reply, open, click, and engagement signal writes to the matching contact and opportunity automatically. The fidelity is comparable. The user-experience difference is where reps initiate the action, not where the data lands.
How does Mixmax compare to Groove on price?
Mixmax Suite is $89 per user per month with no annual contract. Groove pricing is not public but typically runs higher and is sold annual-only at the enterprise tier. For sub-100-rep teams, Mixmax is generally lower total cost of ownership.
Can a team running on Groove switch to Mixmax cleanly?
Yes. Salesforce stays the system of record either way. The switch involves uninstalling the Groove extension, installing Mixmax, and rebuilding sequences. Salesforce field mappings stay intact. Most teams complete the transition in two to three weeks.
Will reps adopt Mixmax if Groove adoption was uneven?
Usually yes — and the reason is the same as with most Gmail-native vs. Salesforce-anchored switches. Groove adoption tends to be uneven because reps revert to working in Gmail and the Groove sidebar gets ignored. Mixmax removes that failure mode by putting everything inside the Gmail compose window.
Does Mixmax support the team-level reporting and governance Groove customers expect?
Yes. Mixmax includes role-based permissions, team analytics, sequence-level reporting, shared template libraries, and audit logs. Where Groove pulls ahead is at large enterprise scale (200+ reps with multi-tier permission hierarchies). For sub-100-rep teams, Mixmax's governance is sufficient and ships without enterprise rollout.
Same Salesforce sync, anchored in Gmail
See how Mixmax keeps Salesforce as your system of record while putting daily sales execution — sequences, tracking, scheduling — inside the Gmail inbox where reps actually work.
