You're managing 300 relationships across tenants, landlords, and investors. Manual follow-up means the hottest relationships get your time and everyone else goes cold. Sequences keep every contact on a cadence — market updates, listing alerts, and lease expiration check-ins — automatically.
Multi-step sequences inside Gmail
Build separate cadences for each CRE relationship type — investor sequences with new listings and market data, tenant sequences with lease expiration reminders and market comparisons, and landlord sequences with vacancy updates and tenant prospect lists. Each runs from Gmail so your team manages all outreach from one place.
AI-optimized send timing
Mixmax's Smart Send analyzes when each investor is most likely to open and respond — then delivers your sequence emails at that exact window. Commercial real estate teams using Smart Send see 67% open rates because every message arrives when the recipient is actively in their inbox.
Real-time engagement signals
See who opened, clicked, and replied — in real time, inside Gmail. When a investor engages with step 2 of your sequence, you'll know immediately. That's the moment to pick up the phone or send a personalized follow-up that references exactly what they were looking at.
Mixmax gives commercial real estate firms multi-step email sequences, real-time engagement tracking, AI-optimized send timing, and automatic your CRM sync — all inside Gmail.
1 / 4 Multi-step sequences inside Gmail
Build separate cadences for each CRE relationship type — investor sequences with new listings and market data, tenant sequences with lease expiration reminders and market comparisons, and landlord sequences with vacancy updates and tenant prospect lists. Each runs from Gmail so your team manages all outreach from one place.
- Email, call, and LinkedIn task steps
- Behavior-triggered branching
- Run directly from Gmail
2 / 4 AI-optimized send timing
Mixmax's Smart Send analyzes when each investor is most likely to open and respond — then delivers your sequence emails at that exact window. Commercial real estate teams using Smart Send see 67% open rates because every message arrives when the recipient is actively in their inbox.
- Per-recipient send time optimization
- 67% average open rates with Smart Send
- AI learns from engagement patterns
3 / 4 Real-time engagement signals
See who opened, clicked, and replied — in real time, inside Gmail. When a investor engages with step 2 of your sequence, you'll know immediately. That's the moment to pick up the phone or send a personalized follow-up that references exactly what they were looking at.
- Real-time open and click notifications
- Engagement-triggered alerts
- Per-step sequence analytics
4 / 4 Automatic your CRM activity sync
CRE deals span months and relationships span years. Every sequence touchpoint syncs to your CRM automatically — so when an investor who went quiet 8 months ago re-engages, you have the full history of what properties they looked at and what criteria matter to them.
- Bi-directional your CRM sync
- Auto-logged sequence activity
- Complete engagement history per contact
Frequently asked questions
How does Mixmax email sequencing work for commercial real estate?
Mixmax lets CRE brokers build multi-step sequences with email, phone, and LinkedIn steps — all from inside Gmail. You set the cadence, personalize each message, and Mixmax handles the timing and tracking. When a investor opens or clicks, you get a real-time notification so you can follow up at the right moment. Every touchpoint syncs to your CRM automatically.
Can I build different sequences for investors, tenants, and property owners?
Yes. Each relationship type has different information needs and cadences. Investors want new listings and market data. Tenants want lease comparisons and renewal reminders. Property owners want vacancy reports and tenant leads. Build separate sequences for each and Mixmax manages the timing across your entire database.
How does Mixmax improve reply rates for commercial real estate outreach?
Three things compound. First, Smart Send delivers each email when that specific recipient is most likely to be in their inbox — that drives 67% open rates. Second, real-time engagement signals tell CRE brokers exactly when to follow up, so they reach out when interest is high. Third, the sequences themselves support personalization at scale, so every message feels like a 1:1 email even when you're running hundreds of contacts through a cadence.
How do I manage sequences across hundreds of contacts?
Enroll contacts from Gmail in the relevant sequence — it takes seconds per contact. Mixmax handles the cadence for all enrolled contacts simultaneously, tracks engagement individually, and shows you aggregate analytics on which sequences drive the most responses. You manage the relationships; Mixmax manages the follow-through.
Can sequences include market update reports and new listing alerts?
Yes. Sequence steps can include any content — market reports, new listing details, lease comparisons, event invitations. You write the content once per step, personalize with merge fields (property type, market, cap rate range), and the sequence delivers it on schedule to every enrolled contact.
How quickly can a commercial real estate sales team get started with Mixmax sequences?
Mixmax installs as a Gmail extension and connects to your CRM in minutes. You can build your first sequence and start enrolling contacts the same day. Most commercial real estate firms hit 90% team adoption within the first week because there's no new interface to learn — it's all inside Gmail.
Multi-touch sequences that CRE brokers actually run
Keep every investor, tenant, and landlord relationship on cadence. Market updates, listing alerts, and lease reminders — managed from Gmail.
