Mixmax works inside Gmail and syncs to Salesforce, picking up where Apollo's sequencing capability runs out — engagement-driven follow-up, scheduling, deal management, and full pipeline visibility.
Cadences Pass Ceiling
Multi-step sequences with engagement-driven follow-up, A/B variants, and reply auto-pause — the execution depth Apollo sequences don't fully reach.
Replies Drive Stages
Real-time engagement signals — opens, clicks, replies — surface in Gmail and prompt the next move, with Smart Send timing tuned per-prospect for 67% open rates.
Booking Adds Velocity
Embed availability inside any email and book in one click — round-robin and team scheduling come standard, no separate scheduling tool to license alongside Apollo.
Multi-step sequences, real engagement signals, scheduling, and bidirectional CRM sync — Gmail-native execution that picks up where prospecting databases run out.
1 / 4 Cadences Pass Ceiling
Multi-step sequences with engagement-driven follow-up, A/B variants, and reply auto-pause — the execution depth Apollo sequences don't fully reach.
- Engagement-triggered prompts
- AI follow-up drafts
- Auto-pause on reply
2 / 4 Replies Drive Stages
Real-time engagement signals — opens, clicks, replies — surface in Gmail and prompt the next move, with Smart Send timing tuned per-prospect for 67% open rates.
- Inbox engagement signals
- Smart Send timing
- Deal-stage progression
3 / 4 Booking Adds Velocity
Embed availability inside any email and book in one click — round-robin and team scheduling come standard, no separate scheduling tool to license alongside Apollo.
- One-click booking
- Round-robin routing
- No second scheduler
4 / 4 Salesforce Stays Native
Bidirectional Salesforce and HubSpot sync writes every email, meeting, reply, and engagement signal to the right contact and opportunity automatically — first-class native integration, not connector-grade.
- Native Salesforce + HubSpot
- Auto-logged activity
- Bidirectional sync
Frequently asked questions
Should we replace Apollo with Mixmax or run them together?
It depends on whether you need Apollo's contact database. If you do — most outbound sales teams under 100 reps do — keep Apollo for prospecting and run Mixmax for execution. Apollo's strength is data; Mixmax's strength is execution. Most teams find the combination works better than either tool alone, and Mixmax Suite at $89 per seat is meaningfully cheaper than Apollo Organization at $119 per seat for what each delivers.
Why are Apollo sequences not enough for sales teams?
Apollo sequences cover basic multi-step cadences with personalization. Where they hit a ceiling is engagement-driven follow-up workflow (Apollo tracks opens but doesn't drive next-step prompts inside the inbox), AI follow-up drafts (not a core Apollo capability), full Salesforce bidirectional sync (functional via connector, not native), and post-reply pipeline progression (Apollo's strength is the top of funnel, not deal management). Mixmax covers all of those.
How does Apollo pricing compare to Mixmax?
Apollo Basic is $49 per user per month, Professional $79, Organization $119 (3-user min), all annual. Mixmax Suite is $89 per user per month with no annual lock. For execution alone, Mixmax is cheaper than Apollo Organization. The right comparison depends on whether you need the Apollo contact database — if yes, run both; if no, Mixmax alone covers the sales execution motion.
Does Mixmax have a contact database like Apollo's?
No. Mixmax doesn't sell contact data — the product is sales execution, not prospecting. Most teams that pair Mixmax with Apollo (or LinkedIn Sales Navigator, or another data source) find that's the right shape: data tool plus execution tool, each doing what it's best at.
Can a sales team run cold outbound through Mixmax instead of Apollo?
Yes for most B2B sales motions. Mixmax sequences support multi-touch cold outbound with personalization, A/B variants, time-zone send rules, and reply auto-pause. Where Apollo pulls ahead is the integrated workflow of pulling contacts from the database directly into a sequence — useful at high prospecting volume. For sequencing leads sourced elsewhere, Mixmax handles the load.
Will reps adopt Mixmax faster than Apollo?
Generally yes, especially in Gmail-first teams. Apollo adoption follows the same pattern as other separate-app sales tools — reps end up working in two places. Mixmax sits inside Gmail, which is where reps already write email all day. Teams typically hit 90% week-one adoption.
Apollo has the data; Mixmax runs the execution
See how Mixmax delivers Gmail-native sales execution — sequences, engagement signals, scheduling, deal management, full Salesforce sync — that picks up where Apollo's sequence layer runs out.
