Mixmax vs. Groove: Salesforce-Native, or Where Your Reps Actually Work?
Groove is built around Salesforce — and is now one of two engagement products inside Clari after the 2025 merger with Salesloft. Mixmax is built around Gmail, where your reps already spend their day, with transparent pricing and full Salesforce sync included.
Which one is right for you?
When Mixmax is the right call
- Your reps live in Gmail and you want their sales tools there too — not anchored to the Salesforce UI
- You want transparent, published pricing ($89/user/month Suite) instead of a bundled enterprise quote
- You need AI inbox prioritization and meeting intelligence included on the base plan, not spread across a multi-product suite
- You want a focused tool with a clear roadmap, not a platform mid-way through a post-merger integration
When Groove is the right call
- Your team runs everything from inside Salesforce and wants engagement tooling that lives in that UI
- You're already a Clari customer and want forecasting, conversation intelligence, and engagement consolidated with one vendor
- You're an enterprise org with a dedicated RevOps team to administer a multi-product platform
- Deep, Salesforce-native activity capture across a large org is your primary requirement
Mixmax vs. Groove at a glance
Feature
Mixmax (Suite)
Groove (by Clari)
Where the workflow lives
Gmail-native — full workflow in the inbox
Salesforce-native; Gmail/Outlook add-in for activity capture
Sequences / flows
Multi-channel: email, LinkedIn, phone, SMS
Multi-step flows with multi-channel steps
Email tracking
Salesforce sync (automatic)
Bidirectional — Engagement Copilot ($49+) and Suite
Salesforce-native activity capture — a core strength
HubSpot sync
Built around Salesforce
AI inbox prioritization
Cortex AI — all Suite plans
AI features via the broader Clari platform
AI meeting notes & prep
Meeting Copilot — joins calls, captures notes and action items
Conversation intelligence via Clari Copilot / Salesloft
Forecasting
Not available
Yes — Clari core forecasting
Dialer
Add-on
Groove OmniDialer (single-line; within the Clari platform)
Week-1 adoption
90% — Gmail-native, no onboarding project
Tied to Salesforce admin + enterprise onboarding
Pricing
$89/user/month — Suite (all features)
Not published — quote required (est. $50–150/user/mo for the Groove module)
Public pricing
Yes — mixmax.com/pricing
No — quote required
Contract requirement
Month-to-month available
Annual / enterprise contracts
Product focus
Single sales-execution platform, one roadmap
One of four products in the Clari + Salesloft suite
Built for
5–50 rep teams who need full-cycle execution from Gmail
Salesforce-centric enterprise orgs with dedicated RevOps
Groove is part of Clari, which merged with Salesloft in December 2025. Groove does not publish pricing; ranges shown are third-party estimates for the Groove sales-engagement module (not the full Clari bundle, which runs higher) and should be confirmed with a quote. Competitive details verified June 2026.
Frequently Asked Questions
Is Groove the same as Clari now?
Groove is a sales engagement platform that Clari acquired in 2023. In December 2025, Clari merged with Salesloft, so Groove is now one product inside a larger Clari portfolio that also includes forecasting (Clari core), conversation intelligence (Copilot), and Salesloft — a second sales-engagement product. If you're evaluating Groove today, you're really evaluating where it fits in the combined Clari roadmap, which the company has described as a multi-year integration effort.
Does Groove work inside Gmail like Mixmax?
Groove offers a Gmail and Outlook add-in that captures email and calendar activity into Salesforce, so you get some functionality in the inbox. But Groove's core workflow — building flows, reviewing analytics, and managing engagement — is designed around the Salesforce UI. Mixmax is different: Gmail is the platform. Every feature runs inside the inbox reps already have open, which is why adoption typically happens in week one.
Groove is Salesforce-native — isn't that better if we run on Salesforce?
If your reps spend their day inside Salesforce, Groove's native footprint is a real fit. But most sales reps spend their day in their inbox, not in Salesforce. Mixmax keeps Salesforce fully current with automatic bidirectional sync — activity logging, contact enrichment, and workflow triggers — while letting reps work where they actually are. You get clean Salesforce data without forcing reps into the CRM UI to get it.
What's the pricing difference?
Mixmax publishes its pricing: Suite is $89/user/month, with Engagement Copilot at $49/user/month and month-to-month plans available. Groove does not publish pricing — third-party estimates put it roughly in the $50–150/user/month range, and since the Clari acquisition it is increasingly sold as part of the broader Clari suite, which can increase total cost. For an accurate comparison, request a Groove quote and compare total cost of ownership including implementation.
What happens to Groove after the Clari and Salesloft merger?
As of 2026, Clari and Salesloft have completed their merger but the combined company now owns two overlapping sales-engagement products (Groove and Salesloft) and two conversation-intelligence layers. The company's customer FAQ has described platform unification as something that will happen over the coming years, and a unified roadmap had not been published at the time of writing. That's worth weighing if you're signing a multi-year contract — you'd be committing to a product whose long-term place in the portfolio is still being decided.
Can Mixmax replace Groove?
For most 5–50 rep teams, yes. Mixmax covers the engagement workflow Groove is used for — sequences, email tracking, activity capture, and automatic Salesforce sync — and adds AI inbox prioritization, Meeting Copilot, and a Gmail-native interface reps actually adopt. What Mixmax doesn't do is enterprise forecasting, which lives in Clari core. If forecasting is a core requirement for a large RevOps org, that's where the Clari suite has more depth.
Keep Salesforce current without living inside it. Start in your Gmail today.
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