Mixmax works inside Gmail and syncs to Salesforce, delivering sales cadence software that fits Gmail-first teams without the enterprise-platform overhead Salesloft and Outreach assume.
Cadences Span Channels
Multi-step cadences combine email, LinkedIn, and call steps with personalization and reply auto-pause — the rep runs the full motion from Gmail compose without app-switching.
Branches Read Engagement
Cadence steps branch on engagement — a click on a pricing link can fire one step, a click on a docs link fires another, no engagement fires a third.
Meetings End Cadences
When a cadence step earns a reply, the rep can embed availability in the response and book a meeting in one click — cadences end with booked meetings, not just replies.
Multi-channel cadences, engagement-based branching, Salesforce-aware triggers, and bidirectional CRM sync — sales cadence software built for Gmail teams.
1 / 4 Cadences Span Channels
Multi-step cadences combine email, LinkedIn, and call steps with personalization and reply auto-pause — the rep runs the full motion from Gmail compose without app-switching.
- Email + LinkedIn + call
- Personalization tokens
- Auto-pause on reply
2 / 4 Branches Read Engagement
Cadence steps branch on engagement — a click on a pricing link can fire one step, a click on a docs link fires another, no engagement fires a third.
- Engagement-based branching
- Click-triggered steps
- Adaptive cadences
3 / 4 Meetings End Cadences
When a cadence step earns a reply, the rep can embed availability in the response and book a meeting in one click — cadences end with booked meetings, not just replies.
- One-click booking
- Round-robin routing
- No separate scheduler
4 / 4 Stages Drive Triggers
Cadences can trigger off Salesforce stage changes — when a contact moves to 'qualified', auto-enroll in a discovery cadence — and bidirectional sync writes every step's activity back to the CRM.
- Salesforce stage triggers
- Auto-enrollment rules
- Bidirectional sync
Frequently asked questions
What's the difference between a sales cadence and an email sequence?
Often nothing — the terms are largely interchangeable. 'Cadence' is Salesloft's category language for multi-step, multi-channel outreach (email + LinkedIn + call). 'Sequence' is the more general term used by Outreach and Mixmax. Both describe the same fundamental motion: multi-step structured outreach to prospects with branching, pausing, and engagement awareness. Mixmax handles both terminology and the underlying motion.
How does Mixmax sales cadence software differ from Salesloft?
Salesloft built the cadence category and is the most expensive sales engagement platform in market — sized for enterprise teams with full-time RevOps. Mixmax runs the same cadence motion (multi-channel, multi-step, engagement-aware) from Gmail at sub-100-rep team pricing. For Gmail-first teams without enterprise-platform overhead, Mixmax is the right shape.
Can Mixmax cadences include LinkedIn and call steps?
Yes. Cadence steps can be email (sent automatically), LinkedIn (manual task assigned to the rep), or call (manual task assigned to the rep). Email steps run automatically from the rep's Gmail; LinkedIn and call steps appear as tasks in the rep's daily queue. The cadence orchestrates the whole motion.
Do Mixmax cadences trigger off Salesforce stage changes?
Yes. Cadences can be configured to auto-enroll contacts when they move to a specific Salesforce stage — e.g., 'when a contact moves to qualified, enroll in the discovery cadence'. This lets RevOps codify stage-driven motions without reps manually moving contacts in and out of cadences.
How quickly can a sales team set up Mixmax cadences?
Most teams have their first multi-step cadence running within hours of setup. Building a refined cadence with engagement-based branching takes a few hours more. Mixmax doesn't require the multi-month rollout enterprise cadence platforms assume.
Can Mixmax cadences pause when prospects reply manually?
Yes. Mixmax auto-pauses cadences on reply by default — the rep doesn't have to remember to remove a prospect from a cadence after they responded. Click-based branching can also pause or change the cadence direction based on what the prospect did.
Run cadences without leaving the inbox
See how Mixmax delivers multi-channel cadences with engagement-based branching, Salesforce stage triggers, and CRM sync — all running from inside Gmail.
