Mixmax works inside Gmail and syncs to HubSpot bidirectionally, giving sales teams a dedicated execution layer without giving up the CRM they already trust.
Sequences Land Native
Multi-step cadences run from Gmail compose with personalization, A/B variants, and reply auto-pause — the same sequencing capability HubSpot Sales Hub offers, in the inbox where reps actually write email.
Signals Find Reps
Opens, clicks, and engagement signals surface in Gmail in real time, with Smart Send timing tuned per-prospect for a 67% open rate average — visible in-context, not in dashboards.
Scheduling Goes Round
Embed availability inside any email and book in one click. Round-robin and team scheduling come standard — without paying separately the way most HubSpot teams end up doing.
Gmail-native sequencing, real-time engagement signals, scheduling, and bidirectional HubSpot sync — running in the inbox where sales reps already write email.
1 / 4 Sequences Land Native
Multi-step cadences run from Gmail compose with personalization, A/B variants, and reply auto-pause — the same sequencing capability HubSpot Sales Hub offers, in the inbox where reps actually write email.
- Sequences from Gmail compose
- Auto-pause on reply
- Personalization tokens
2 / 4 Signals Find Reps
Opens, clicks, and engagement signals surface in Gmail in real time, with Smart Send timing tuned per-prospect for a 67% open rate average — visible in-context, not in dashboards.
- Real-time signals in Gmail
- Smart Send timing
- In-context follow-up
3 / 4 Scheduling Goes Round
Embed availability inside any email and book in one click. Round-robin and team scheduling come standard — without paying separately the way most HubSpot teams end up doing.
- One-click booking
- Round-robin built in
- No add-on cost
4 / 4 HubSpot Records Live
Bidirectional HubSpot sync writes every email, reply, meeting, and engagement signal to the right contact and deal automatically — pipeline stays current both ways without manual logging.
- Auto-logged HubSpot activity
- Bidirectional sync
- Trustworthy pipeline
Frequently asked questions
Why use Mixmax instead of upgrading HubSpot Sales Hub?
HubSpot Sales Hub Professional and Enterprise add sequences, tracking, scheduling, and reporting onto HubSpot CRM — and the features work. The challenge for Gmail-first sales teams is that those features live in HubSpot UI, not in Gmail. Reps either compose in HubSpot or use a sidebar, and the sequencing investment underperforms because it's not in the daily workflow. Mixmax keeps HubSpot as the CRM and runs the execution layer where reps already work.
Does Mixmax work with HubSpot CRM?
Yes — bidirectionally. Every email, reply, meeting, open, and click writes to the matching HubSpot contact and deal automatically, and HubSpot data flows back into the Gmail sidebar so reps see deal stage and recent activity while writing the next email. Sequences and reminders can be triggered by HubSpot lifecycle stage changes.
How does Mixmax compare to HubSpot Sales Hub on price?
HubSpot Sales Hub Professional is $90 per user per month, Enterprise is $150 per user per month. Mixmax Suite is $89 per user per month and includes the full sales execution platform with bidirectional HubSpot sync. The right comparison isn't dollar-for-dollar — it's whether sales reps actually adopt the features. HubSpot Sales Hub adoption is typically uneven; Mixmax adoption is fast.
Should we replace HubSpot with Mixmax?
No. Mixmax isn't a CRM — keep HubSpot as the system of record for contacts, deals, and pipeline. Use Mixmax as the daily sales execution layer reps work in. The two tools share data bidirectionally, so reps don't have to think about which system has the truth.
Will reps actually use Mixmax features they don't use in HubSpot today?
Yes, because the failure mode is different. HubSpot Sales Hub adoption usually fails on workflow friction — reps live in Gmail, the sequencing UI lives elsewhere, and reps revert to one-offs. Mixmax removes the friction by running sequences, tracking, and scheduling from Gmail compose. Most teams hit 90% week-one adoption.
How long does the Mixmax + HubSpot setup take?
Most teams get the integration live in a few hours. Mixmax installs as a Gmail extension per rep, the HubSpot connection authorizes via OAuth, and field mapping (which HubSpot fields populate which Mixmax actions) takes about an hour for an admin to configure. Reps are productive day one.
Keep HubSpot CRM, run sales execution in Gmail
See how Mixmax sits on top of HubSpot to give sales reps the daily execution layer they actually use, without replacing the CRM your team already trusts.
