Mixmax works inside Gmail and syncs to Salesforce, with Cortex™ AI drafting follow-ups, replies, and sequence steps that read like the rep wrote them — because the AI grounds in real account context.
AI Reads History
Cortex™ generates follow-up drafts grounded in prior thread context — what the prospect said, what the rep proposed, what's still open — so drafts pick up the conversation accurately.
AI Writes Steps
Cortex™ generates sequence step variants — different angles, different tones, different lengths — so reps can A/B test patterns or pick the right fit per persona without writing each from scratch.
AI Embeds Booking
When AI drafts a follow-up that warrants a meeting, it embeds availability automatically — the prospect can book in one click without an extra round of email.
Context-grounded follow-up drafts, engagement-aware reply generation, sequence step variants, and Salesforce-data personalization — AI that knows your deals.
1 / 4 AI Reads History
Cortex™ generates follow-up drafts grounded in prior thread context — what the prospect said, what the rep proposed, what's still open — so drafts pick up the conversation accurately.
- Thread-context grounded
- Picks up prior conversation
- Drafts feel continuous
2 / 4 AI Writes Steps
Cortex™ generates sequence step variants — different angles, different tones, different lengths — so reps can A/B test patterns or pick the right fit per persona without writing each from scratch.
- Sequence step variants
- Multiple angles per step
- Persona-tuned drafts
3 / 4 AI Embeds Booking
When AI drafts a follow-up that warrants a meeting, it embeds availability automatically — the prospect can book in one click without an extra round of email.
- Auto-embedded availability
- One-click prospect booking
- AI-completed flow
4 / 4 AI Pulls Salesforce
Cortex™ pulls Salesforce data — deal stage, recent activity, custom fields — to ground drafts in real account context. AI-drafted activity also writes back to Salesforce automatically.
- Salesforce-grounded drafts
- Auto-logged AI activity
- Bidirectional sync
Frequently asked questions
What does Cortex™ AI do that ChatGPT doesn't?
Three things. First, Cortex™ grounds drafts in prior Gmail thread context — what was said, what's open, what tone — without requiring the rep to copy-paste history into a prompt. Second, Cortex™ pulls from Salesforce deal stage, custom fields, and engagement data to match the account context. Third, Cortex™ lives inside Gmail compose alongside sequencing, scheduling, and CRM sync — AI-drafted activity completes the loop into Salesforce. ChatGPT generates text from prompts; Cortex™ generates sales-context-aware drafts in workflow.
Will Cortex™ produce drafts that sound AI-generated?
Cortex™ drafts are designed to read like the rep would have written them — and reps review and edit before sending. The grounding in prior thread context (matching tone, picking up specific points) and Salesforce data (matching deal stage) means drafts don't have the generic-AI-email feel that disconnected AI tools produce. Most reps find Cortex™ drafts need light editing rather than rewriting.
How does Cortex™ compare to AI features in Outreach or Salesloft?
Outreach and Salesloft have added AI features to their separate-app workflows; Cortex™ is built into the Gmail compose window. The competitive question for Gmail-first sales teams is workflow placement: AI features that require pivoting to a separate platform UI underperform AI features that surface where reps already write. Mixmax wins on placement; the AI capability surface is roughly comparable.
Does Cortex™ replace the rep's writing entirely?
No. Cortex™ assists. Reps review every Cortex™-drafted email before sending, and most reps edit drafts to add personal touches or adjust tone for high-stakes threads. The value is removing the blank-page friction and accelerating the writing — not replacing rep judgment.
Where does Cortex™ get the data to ground drafts?
Three sources: the Gmail thread history (prior conversation), the Salesforce contact and opportunity record (deal stage, custom fields, recent activity), and Mixmax engagement signals (opens, clicks, time-since-last-touch). Cortex™ synthesizes across all three.
Does Cortex™ work for cold outbound or only for active deals?
Both. For cold outbound, Cortex™ generates sequence step drafts grounded in CRM contact data (industry, role, recent funding) and persona context. For active deals, Cortex™ leans more on thread history and deal-stage signal. Different use cases, same product surface.
AI built into Gmail, not bolted on
See how Mixmax Cortex™ delivers context-grounded follow-up drafts, sequence step variants, and reply generation — all inside Gmail, all aware of Salesforce data.
