Mixmax works inside Gmail and syncs to Salesforce — Cortex™ AI generates follow-up drafts, sequence steps, and replies that read like the rep wrote them, because the AI grounds in real account context.
AI Reads Threads
Cortex™ generates follow-up drafts grounded in prior thread context — what the prospect said, what the rep proposed, what's still open — so the draft picks up the conversation accurately.
Drafts Match Stage
AI drafts adapt to deal stage — early-stage outbound looks different from mid-cycle nurture, which looks different from late-stage close — and Cortex™ pulls Salesforce stage data to match.
AI Books Meetings
When the AI drafts a follow-up that warrants a meeting, it embeds availability automatically — the prospect can book in one click without an extra round of email.
Context-grounded follow-up drafts, engagement-aware replies, sequence step generation, and Salesforce-data-aware personalization — AI email writing built for sales reps in Gmail.
1 / 4 AI Reads Threads
Cortex™ generates follow-up drafts grounded in prior thread context — what the prospect said, what the rep proposed, what's still open — so the draft picks up the conversation accurately.
- Thread-context grounded
- Picks up prior conversation
- Drafts feel continuous
2 / 4 Drafts Match Stage
AI drafts adapt to deal stage — early-stage outbound looks different from mid-cycle nurture, which looks different from late-stage close — and Cortex™ pulls Salesforce stage data to match.
- Salesforce-stage aware
- Cycle-stage adaptive
- Right tone per moment
3 / 4 AI Books Meetings
When the AI drafts a follow-up that warrants a meeting, it embeds availability automatically — the prospect can book in one click without an extra round of email.
- Auto-embedded availability
- One-click booking
- AI-completed flow
4 / 4 Salesforce Feeds AI
Cortex™ pulls from Salesforce data — deal stage, recent activity, custom fields — to ground drafts in real account context. Bidirectional sync also writes the AI-drafted activity back to Salesforce.
- Salesforce-grounded drafts
- Auto-logged AI activity
- Bidirectional sync
Frequently asked questions
What does Cortex™ AI do that generic AI email writers don't?
Three things. First, Cortex™ grounds drafts in prior thread context — what was already said, what's still open. Second, Cortex™ adapts tone to deal stage, pulling Salesforce data to match early-stage vs. mid-cycle vs. late-stage. Third, Cortex™ lives inside Gmail compose alongside sequencing, scheduling, and CRM sync — so AI-drafted activity completes the loop into Salesforce automatically. Generic AI tools produce text; Cortex™ produces sales-context-aware drafts that read like the rep wrote them.
Will Cortex™ produce email that sounds AI-generated?
Cortex™ drafts are designed to read like the rep would have written them — and reps review and edit before sending. The grounding in prior thread context (matching tone, picking up specific points) and Salesforce data (matching deal stage) means drafts don't have the generic-AI-email feel that disconnected AI writers produce.
How does Cortex™ handle prospect engagement signals?
When a prospect re-engages — re-opens a thread, clicks a link after silence — Cortex™ surfaces an Insight prompt with a suggested follow-up draft tuned to the engagement event. The rep reviews, edits, sends; the AI reads the engagement signal and responds appropriately.
Does Cortex™ replace the rep's writing, or assist it?
Assist. Reps review every Cortex™-drafted email before sending, and most reps edit drafts to add personal touches or adjust tone for high-stakes threads. The value is removing the blank-page friction and accelerating the writing — not replacing the rep's judgment.
Where does Cortex™ get the data to ground drafts?
Three sources: the Gmail thread history (prior conversation), the Salesforce contact and opportunity record (deal stage, custom fields, recent activity), and Mixmax engagement signals (opens, clicks, time-since-last-touch). Cortex™ synthesizes across all three.
Will Cortex™ work for cold outbound, or just for active deals?
Both. For cold outbound, Cortex™ generates sequence step drafts grounded in CRM contact data (industry, role, recent funding) and persona context. For active deals, Cortex™ leans more on thread history and deal-stage signal. Different use cases, same product surface.
AI that knows your deals
See how Mixmax Cortex™ generates context-grounded follow-up drafts inside Gmail — the AI email writer for sales reps that reads thread history and Salesforce data.
