Signal-Led Sales Masterclass Feat. RB2B + Mixmax: Tips, Techniques & Tools
The dynamics between buyers and sellers have changed. BIG time. It's no longer enough to just send cold emails and hope for the best. Success now boils down to understanding buyer signals and knowing exactly when to strike.
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Here’s what you’ll learn:
- The evolution of buyer-seller dynamics (and why you should care)
- How to identify and prioritize sales signals that matter
- Proven techniques for executing warm outbound strategies
- Timing your outreach for maximum impact
- Tools to streamline your signal-led sales process
- How Mixmax & RB2B can help you close more deals, faster ⬆️
Meet the speakers
Adam Robinson
Founder & CEO, RB2B & Retention.com
Adam Robinson is a prominent voice in the B2B SaaS space and an advocate for founder-led growth. He emphasizes staying lean, minimizing capital raises, and achieving strong product-market fit.
Heath Barnett
VP Revenue, Mixmax
Heath combines analytical and creative approaches to help technology companies grow, with experience at Facebook and Microsoft. He has shaped go-to-market strategies for companies including Airwallex and Uber, building cultures that make sales a data-driven endeavor.