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[Playbook] Multi-threading tactics to 2-3x your win rates (feat. Jason Bay)

Deals don't die because your product isn't good enough. They die because you're only selling to one person—and that's not good enough.

Jason Bay and Jack Wauson explain why depending on a solitary champion undermines your success rates. They showcase the specific multi-threading strategies employed by top-performing sales professionals to interact with various decision-makers and finalize more substantial agreements.

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Here’s what you’ll learn:

  • How to go beyond your champion—without stepping on toes
  • The “no ask” email template that gets execs involved early
  • How to expand within accounts and turn one deal into multiple
  • When & how to introduce key decision-makers (without stalling momentum)
  • Real-world multi-threading tactics Mixmax and Outbound Squad use to win more deals

Meet the speakers

Jason Bay
Jason Bay

Founder & CEO, Outbound Squad

Focused on helping reps and sales teams turn complete strangers into paying customers, with clients from Zoom, CBRE, Medallia, Xfinity, Gong, and others.

Jack Wauson
Jack Wauson

SDR Manager, Mixmax

Jack graduated from University of Oregon and transitioned into sales. He is passionate about sales development and leading a team of people that has the common interest of connecting and helping others.

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