Anti-Spray & Pray Masterclass: 5 Ways to Personalize Outbound Messaging
Spray & pray might have worked five years ago, but people's mental spam filters have gotten a LOT stronger since then.
You have to stand out. And not by including their [first name] in the subject line.
In this webinar, sales pros Jason Bay from Outbound Squad, Jen Allen-Knuth from DemandJen, and Jack Wauson from Mixmax will show you how to swap out generic mass emailing with personalized + relevant outbound messaging.
Here’s what you’ll learn:
- How to segment your prospect list
- Advanced prospect research tips
- How to leverage trigger events
- How to “personalize at scale”
Meet the speakers
Founder & CEO, Outbound Squad
Focused on helping reps and sales teams turn complete strangers into paying customers, with clients from Zoom, CBRE, Medallia, Xfinity, Gong, and others.
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Founder, DemandJen
Former Chief Evangelist Officer for The Challenger Sale company with 18 years as an individual contributor, selling $50M+ in professional services and extensive speaking experience at major organizations.
SDR Manager, Mixmax
Jack graduated from University of Oregon and transitioned into sales. He is passionate about sales development and leading a team of people that has the common interest of connecting and helping others.