AI in Sales: 3 Ways to Merge AI & Human Insight to Nail Outreach
AI is amazing for salespeople. But only when used as an enhancement tool, not a replacement tool.
AKA you can't just copy and paste email sequences from ChatGPT and hope for the best.
In this session, Account Executive Morgan Wible from Mixmax and Co-founder & CEO Bethany Stachenfeld from Sendspark show you how to use both artificial + human intelligence to nail outreach.
Here’s what you’ll learn:
- The role of AI in modern sales
- How not to use AI
- How to scale personalized videos with Sendspark
- How to use Mixmax’s AI Compose to enhance email copy
- How to optimize email send times with AI
Meet the speakers
Account Executive, Mixmax
Morgan brings 14 years of sales experience across retail leadership, individual contribution, and SaaS roles. He has been selling since age 15 and brings passion and expertise to the field.
Co-founder & CEO, Sendspark
Bethany leads an AI-powered video platform for sales and marketing outreach. She previously served as Head of Marketing at Filestack and VidGrid, and is a 3rd degree black belt in Karate.