3 AI Myths Sabotaging Your Sales Team (& What to Do Instead)
AI is everywhere in sales, but not all the buzz is helpful. In fact, a lot of it is B.S. Heath Barnett (Mixmax) and Alexa Grabell (Pocus) tackle three common AI myths that may be quietly sabotaging your team's performance.
Here’s what you’ll learn:
- The real role of AI: How to use it as a copilot, not a replacement.
- Why tools alone can’t fix broken processes (and what to fix first).
- How to scale AI for strategic selling—without losing the human touch.
- How AI can be used to help nail meetings and follow-ups.
- Real-world examples of AI in action (with Mixmax and Pocus).
Meet the speakers
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Co-Founder and CEO, Pocus
Alexa leads Pocus, an AI prospecting platform that gives sales reps a systematic way to build high-quality pipeline for companies like Asana, Canva, and Miro. Previously, she led sales strategy and operations at Dataminr, developing data solutions for go-to-market teams.
VP Revenue, Mixmax
Heath combines analytical and creative approaches to help technology companies grow, with experience at Facebook and Microsoft. He has shaped go-to-market strategies for companies including Airwallex and Uber, building cultures that make sales a data-driven endeavor.