Decoding Signals: The signals that build pipeline are not the signals that close it
Every sales team has customer signals. Lots of signals! But here is the problem nobody's talking about. The signals that help you get the meeting are not the signals that help you win the deal. And most sellers treat them the same, limiting their value. When you cannot distinguish between the two, you chase the wrong accounts, miss critical moments inside active deals, and stall pipeline you already worked hard to build.
In this on-demand webinar we explore the differences between Market Signals vs. Engagement signals. We help you understand the difference between the two, the distinct roles they play, and how to use them together to run a winning sales process.
Here’s what you’ll learn:
- The difference between Market signals vs. Engagement signals, and the distinct benefits of each
- How to identify signals, understand what they’re telling you, and how to use them to progress your deals
- Uncovering hidden Engagement signals in your current workflows
- Using Market and Engagement signals together to create a winning sales process
Meet the speakers
Founder, Citrine Creators
Founder of Citrine Creators and Demandbase Sales Creator, Melissa is a B2B sales coach and one of the leading voices in modern sales execution, with expertise in reading engagement signals and creative multi-channel outreach.
Founder, The Sales-Led GTM Agency
One of the most influential voices in sales, Leslie specializes in earning customer attention and has been featured in the Wall Street Journal and authored a USA Today bestseller.
VP Revenue, Mixmax
Heath combines analytical and creative approaches to help technology companies grow, with experience at Facebook and Microsoft. He has shaped go-to-market strategies for companies including Airwallex and Uber, building cultures that make sales a data-driven endeavor.