Webinar | Anti-Spray & Pray Masterclass: 5 Ways to Personalize Outbound Messaging

Spray & pray might have worked five years ago, but people’s mental spam filters have gotten a LOT stronger since then.

You have to stand out. And not by including their [first name] in the subject line.

In this webinar, sales pros Jason Bay from Outbound Squad, Jen Allen-Knuth from DemandJen, and Jack Wauson from Mixmax will show you how to swap out generic mass emailing with personalized + relevant outbound messaging.

Watch the webinar recording to learn about:

  • How to segment your prospect list
  • Advanced prospect research tips
  • How to leverage trigger events
  • How to “personalize at scale”

*By signing up, I agree to receive communication from Mixmax, Outbound Squad & DemandJen.

Meet the speakers

Jen Allen-Knuth (pink)


Jen Allen-Knuth is the founder of DemandJen and former Chief Evangelist Officer for The Challenger Sale company. Prior to that, she spent 18 years as an individual contributor, selling $50M+ in professional services as a new logo hunter and account manager. Jen has spoken at Sales kickoffs for organizations like GE, Honeywell, G2, Coursera, and more.

Jen Allen-Knuth
Founder, DemandJen

Jason Bay


Jason Bay is on a mission to help reps and sales teams turn complete strangers into paying customers. A few of his clients include reps and sales teams from companies like Zoom, CBRE, Medallia, Xfinity, Gong, and many more.


Jason Bay
Founder & CEO, Outbound Squad™

Jack Wauson Pink


Jack found his shot to take on sales after 4 years at the University of Oregon (GO DUCKS!) and hasn’t looked back since. He’s passionate about sales development and leading a team of people that has the common interest of connecting & helping others.


Jack Wauson
SDR Manager, Mixmax