Webinar | Decoding signals: The signals that build pipeline are not the signals that close it
Every sales team has customer signals. Lots of signals!
But here is the problem nobody’s talking about.
The signals that help you get the meeting are not the signals that help you win the deal. And most sellers treat them the same, limiting their value.
When you cannot distinguish between the two, you chase the wrong accounts, miss critical moments inside active deals, and stall pipeline you already worked hard to build.
In this live event we'll explore the differences between Market Signals vs. Engagement signals. We'll help you understand the difference between the two, the distinct roles they play, and how to use them together to run a winning sales process.
Join us on March 18th @ 1 PM (EST) / 10 AM (PST) to learn:
- The difference between Market signals vs. Engagement signals, and the distinct benefits of each
- How to identify signals, understand what they're telling you, and how to use them to progress your deals
- Uncovering hidden Engagement signals in your current workflows
- Using Market and Engagement signals together to create a winning sales process
Meet the speakers
Melissa Gaglione - Founder, Citrine Creators, Demandbase Sales Creator, B2B sales coach, and one of the leading voices in modern sales execution. Melissa brings deep expertise in reading engagement signals mid-deal and responding through video, storytelling, and creative multi-channel outreach.
Melissa Gaglione
Founder, Citrine Partners
Leslie Venetz - Leslie is one of the most influential voices in sales, specializing in how to earn the attention of your customers. She has been featured in the Wall Street Journal, MorningBrew & Success and her online content has been viewed over 100 MM times. Leslie is a sought after public speaker and the author of Top 50 USA Today Bestselling book, Profit-Generating Pipeline.
Leslie Venetz
Founder, The Sales-Led GTM Agency
Heath Barnett - Heath fuses science, art, and intuition to help tech companies unlock value. From his early days in the labs of Facebook and Microsoft to engineering GTM for rockets like Airwallex and Uber, he’s seen how the right formula drives explosive growth. Heath loves building teams and creating a culture where connecting with the right people turns sales into a brain-powered experiment.
Heath Barnett
VP Revenue, Mixmax
