Guides, videos & resources for fast-growing sales & customer success teams.
What the heck is account-based selling and why is everyone talking about it this year? It seems as though everyone is hopping on to the account-based model wagon. Since our access to customer data is through the roof, our ability to target any one account from multiple angles with an appropriate and timely message has become the expectation.
Nothing kills sales momentum like needing to navigate multiple systems and tabs just to complete simple day-to-day tasks. Data entry & admin tasks have piled up to the point where 63% of a sales rep’s day is spent on non-selling activities; while many teams shuffle between ~5 or more systems as part of their daily routine.
Technology has undeniably changed the game for recruiters. On one side, it brings in candidates every day from all kinds of channels, and can help you sift through the applications for the “good fits”. On the flip side, what about those gems in the rough, the uncommon fit outside of your checklist of requirements, that joins the team and takes off sprinting?
They’ve already been sold on the dinner. Maybe friends have recommended it or they’ve seen it on TV, but the point is they’re already bought in. Just like your customers have already signed on with your sales rep. It’s now up to you to make sure their expectations are met after purchase.
There’s an age old debate around recruiting and outbound sales. How alike are these roles and can they be viewed in the same way to achieve better results? Lead prospecting or candidate pools, job placements or closed deals – can’t we all learn something from one another?
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