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Signal-Led Sales Masterclass Feat. RB2B + Mixmax: Tips, Techniques & Tools

Success now boils down to understanding buyer signals and knowing exactly when to strike.

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Adam Robinson (RB2B) and Heath Barnett (Mixmax) show you how to swap your cold outreach grind for signal-led sales strategies that actually work.

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What you'll learn

  • The evolution of buyer-seller dynamics (and why you should care)
  • How to identify and prioritize sales signals that matter
  • Proven techniques for executing warm outbound strategies
  • Timing your outreach for maximum impact
  • Tools to streamline your signal-led sales process
  • How Mixmax & RB2B can help you close more deals, faster

Your speakers

Adam Robinson, Founder & CEO, RB2B

Adam Robinson

Founder & CEO, RB2B

Adam Robinson is the Founder/CEO of RB2B & Retention.com. He is a prominent voice in the B2B SaaS Space and an advocate for founder-lead growth. Adam talks to founders about the importance of staying lean, raising as little capital as possible, and finding extreme product-market fit.

Heath Barnett, VP Revenue, Mixmax

Heath Barnett

VP Revenue, Mixmax

Heath fuses science, art, and intuition to help tech companies unlock value. From his early days in the labs of Facebook and Microsoft to engineering GTM for rockets like Airwallex and Uber, he's seen how the right formula drives explosive growth. Heath loves building teams and creating a culture where connecting with the right people turns sales into a brain-powered experiment.

Ready to see Mixmax in action?

Put signal-led sales into practice — Mixmax works inside Gmail to help you act on buyer signals and close more deals, faster.

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