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September 6, 2019
It’s crazy to think that a simple thing like authenticity is becoming a major competitive differentiator.
If being real matters so much, why isn’t it everyone’s priority?
Don got to talk to John Barrows, CEO of JBarrows Sales Training, about the problems with trying too hard and what authenticity can do for sales.
What they talked about:
You can find this interview and many more by subscribing to The B2B Growth Show on Apple Podcasts.
If you don’t use Apple Podcasts, you can listen to the episode on Spotify.
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